Michael J Wallin
Danderyd,Sweden
Overview
27
27
years of professional experience
Work History
Brand Marketing and Innovation Manager
Cicamed Natural Cosmetics
10.2019 - Current
- Company Overview: Cicamed Natural Cosmetics, a premium Swedish cosmetics company
- As Lead Manager of Marketing and Innovation at Cicamed Natural Cosmetics, I am driving strategic growth and product development
- Collaborating closely with Proforma Clinic, a leading plastic surgery and eye surgery clinic, I am responsible for elevating Cicamed's market position and increasing annual turnover to over 15 MSEK
- My responsibility is marketing
- Innovation, to drive strategic and tactical marketing and also to develop new products and concepts
- Cicamed Natural Cosmetics, a premium Swedish cosmetics company
Lead Digital Brand Manager / Strategy Manager
Proforma Clinic
10.2019 - Current
- Company Overview: Proforma Clinic, a leading plastic surgery and eye surgery clinic
- As Lead Digital Brand Manager at Proforma Clinic, I am responsible for driving digital growth and brand awareness
- I develop and implement innovative marketing strategies, including content creation, social media campaigns, and influencer partnerships, to attract new patients and strengthen our online presence in the highly competitive market of Stockholm
- My focus is on leveraging digital channels to enhance brand value and drive conversions
- Proforma Clinic, a leading plastic surgery and eye surgery clinic
Brand Manager / Product Category Manager
RFSU AB
10.2018 - 09.2019
- As Brand Manager and Category Manager at RFSU AB, I oversaw the Intimate Care and Intimate Treatment product categories
- My responsibilities included developing brand strategies, managing product portfolios, and driving innovation through the creation of new product concepts
- I successfully implemented a three-year marketing and product pipeline strategy for the category, encompassing established brands like Klick Intim Glides and emerging leaders like UrinCur
- I employed a multi-channel marketing approach, utilizing digital platforms, traditional media, and influencer partnerships to drive sales and brand awareness across the Nordic region
- During my tenure, key products such as CandiCur and UrinCur experienced significant growth, with sales increasing by 50-85% in Sweden and Norway
- Additionally, I played a pivotal role in developing a new Klick Intim Glides and Intimate Care concept, including innovative product design that is now available in stores in 2021
Innovation Manager / Product Category Manager
Perrigo Nordic AB
03.2017 - 09.2018
- As Innovation Manager and Product Category Manager at Perrigo Nordic AB, I was responsible for driving product innovation and marketing initiatives within the Body Care category
- My role involved concept development, product pipeline management, and market analysis to identify emerging trends and consumer needs
- I led the development of a comprehensive, long-term Body Care product pipeline, encompassing a wide range of products from lotions and creams to hair care
- I focused on creating innovative concepts that aligned with consumer preferences and the brand values of ACO, Cosmica, Biodermal, and Addax
- Key achievements include the successful re-launch of the ACO FACE and BODY product lines, involving the update of over 180 SKUs
- I was instrumental in developing the innovative ACO Triple Moist concept, which has contributed to significant sales growth within the Body Care category in Sweden, Norway, and Finland
- My contributions were recognized with multiple awards at the Swedish and Norwegian Beauty Awards, highlighting the effectiveness of my product innovation and marketing strategies
Product Developer / Product Manager Cosmetics
Aerosol Scandinavia
01.2014 - 06.2014
- As a Product Developer at Aerosol Scandinavia and Ponsus Pharma, I specialized in developing innovative cosmetics and medical devices
- My responsibilities included product concept development, formulation, testing, and production scaling
- I honed my ability to deliver tailored solutions that directly addressed customer needs, often presenting proof-of-concept products to differentiate myself in a competitive market
- In one notable instance, my innovative product concept was so unique and promising that Paragon Nordic pursued a patent
Scientist/Project Manager
Karolinska Institutet
05.2006 - 06.2011
- As a Researcher at Karolinska Institutet, I conducted groundbreaking research in the field of cell biology and biotechnology, specializing in viral gene therapy vectors and lipid membrane fusion
- I successfully designed and executed research projects, focusing on the activation mechanism of lipid fusion, a critical process for viral entry into cells
- My research culminated in ten publications in prestigious scientific journals, leading to the expansion of the project and the supervision of a team of researchers
- I also gained valuable experience in mentoring undergraduate and postgraduate students and teaching at the university level
PhD Student
Karolinska Institutet
04.1998 - 05.2006
Project Assistant
Karolinska Institutet
08.1997 - 04.1998
Skills
- Innovation Strategy
- Strategic Thinking
- Organizational Culture
- Design thinking
Timeline
Brand Marketing and Innovation Manager
Cicamed Natural Cosmetics
10.2019 - Current
Lead Digital Brand Manager / Strategy Manager
Proforma Clinic
10.2019 - Current
Brand Manager / Product Category Manager
RFSU AB
10.2018 - 09.2019
Innovation Manager / Product Category Manager
Perrigo Nordic AB
03.2017 - 09.2018
Product Developer / Product Manager Cosmetics
Aerosol Scandinavia
01.2014 - 06.2014
Scientist/Project Manager
Karolinska Institutet
05.2006 - 06.2011
PhD Student
Karolinska Institutet
04.1998 - 05.2006
Project Assistant
Karolinska Institutet
08.1997 - 04.1998
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