Summary
Overview
Work History
Skills
Interests
Education
Work Preference
Timeline

Mark Rushworth

Digital Marketing Manager (with an SEO bias)
Bradford,Yorkshire

Summary

Technical SEO Manager with 24 Years’ experience in Digital Marketing. BA (Hons) Design: Multimedia, Staffordshire University. Profile Performance driven and creative technical SEO lead with years of continuous advancement and expertise in digital marketing and account management. Proactive self-starter with track record of initiative, personal responsibility, ownership of work and reputation for lateral thinking, removing obstacles and making things happen. Intuitive leader who effectively motivates others and directs strategic corporate initiatives. Highly effective communicator able to convey creative and technical concepts at all levels. Recent Campaigns Stellantis Milwaukee Tools Ryobi Tools HMV Thorntons Eat Natural VistaJet FlyXO JackpotJoy Pharmacy2U National Accident Helpline Withers Solicitors Gleeson Homes Hodge Jones & Allen Sunlife

Overview

24
24
years of professional experience
3
3
years of post-secondary education

Work History

idhl, Technical SEO Manager

International Power Tool
01.2015 - Current
  • Consistently working on the agencies highest value clients with some of the most difficult technical challenges, Responsible for retaining and upselling clients by creating, delivering and reporting on strategies that deliver excellent performance
  • Briefing and managing cross team tasks, creating team and client training roadmaps, and supporting junior members with personal development
  • National Media and Merchandise Client – Achieved +35% revenue on a target of 3% using technical SEO, outreach, meta and content
  • Currently creating a strategy to take this brand international and upselling paid and social solutions
  • Client retained for 6 years
  • National Solicitors – Achieved a 700% YoY growth in signed cases within highly competitive areas including personal injury and medical negligence by focusing on high intent keywords, technical SEO, content, outreach and digital PR tactics
  • Client retained for 3 years
  • Brand – Achieved 63% increase in engaged sessions on a target of 48% using international keyword research, cross-domain technical SEO, outreach, meta and content
  • Client retained for 3 years.

Head of Digital Marketing

Blue Logic
01.2013 - 01.2015
  • Responsible for overall organic client performance by recruiting and developing the team, implementing new processes, training and guiding team members, providing strategic SEO solutions and reporting performance.

Marketing Director

Fluid Four
01.2012 - 01.2013
  • Marketing Director for an app development start-up, securing contracts and managing projects for clients including Save the Children, Essential Ibiza, Sankeys, Ibiza Sonica Radio.

Director of Digital

Bite Digital
01.2011 - 01.2012

Head of Search

Blue Claw
01.2010 - 01.2011

E-commerce Manager

Distinctive Chesterfields
01.2009 - 01.2010

Marketing Director

01.2008 - 01.2009

Design and Marketing Manager

Nemark Media
01.2007 - 01.2008

Founder and Creative Director

New Media Designs
01.2000 - 01.2007

Skills

  • Consulting & account management
  • Market research and strategy
  • Reporting and data analysis
  • Technical SEO, auditing and actions
  • Cross channel strategies
  • Team training and development
  • Algorithm update analysis
  • Content analysis & briefing
  • Website migrations
  • International SEO
  • Tools
  • MS Office Products
  • Google Analytics
  • Search Console
  • Screaming Frog
  • SISTRIX
  • SEMRush
  • SERankings
  • Moz
  • HTML & CSS
  • Adobe Photoshop
  • Adobe Illustrator
  • Wordpress/Kentico
  • Market Trend Analysis
  • Image Optimization
  • Marketing Materials
  • SEO Optimization
  • Website Structure
  • Industry Best Practices
  • Website Updates
  • Google Algorithm
  • Project Milestones
  • Google Webmaster Tools
  • Strategic Marketing
  • Growth Strategies
  • Search Engine Marketing
  • Visual Design
  • Reputation Management
  • Digital Content Development
  • Website Copy
  • E-Commerce Strategy
  • Data Analytics
  • Competitor Gap Analysis
  • Keyword Research
  • SEO Strategy and Execution
  • Budgeting and Allocation
  • Keyword Optimization
  • Online Reputation Monitoring
  • Web Content Management
  • Competitive Research and Analysis
  • Industry Trend Understanding
  • Web Analytics Tracking
  • Improving Websites

Interests

I have a passion for vintage watches with currently the world’s largest collection of vintage Timex dated 1954 to 1996 which can be viewed on vintagetimexwatchescom I enjoy building Lego models and exploring the world with my 8-year-old son Cooking and enjoying a good meal with my Wife; travel, movies and music

Education

Master of Arts - Multimedia

Staffordshire University, Stoke On Trent
09.1996 - 05.1999

Work Preference

Work Type

Full Time

Work Location

HybridRemote

Important To Me

Work-life balancePaid time offWork from home optionPersonal development programsCompany CultureCareer advancement

Timeline

idhl, Technical SEO Manager - International Power Tool
01.2015 - Current
Head of Digital Marketing - Blue Logic
01.2013 - 01.2015
Marketing Director - Fluid Four
01.2012 - 01.2013
Director of Digital - Bite Digital
01.2011 - 01.2012
Head of Search - Blue Claw
01.2010 - 01.2011
E-commerce Manager - Distinctive Chesterfields
01.2009 - 01.2010
Marketing Director -
01.2008 - 01.2009
Design and Marketing Manager - Nemark Media
01.2007 - 01.2008
Founder and Creative Director - New Media Designs
01.2000 - 01.2007
Staffordshire University - Master of Arts, Multimedia
09.1996 - 05.1999

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Mark RushworthDigital Marketing Manager (with an SEO bias)