Marianne Amilon
Malmö
Summary
Passionate about creating a better everyday life for the many people. Specialized in omnichannel retail development, leveraging strategic communication to enhance brand visibility, and achieve sustainable growth.
Overview
27
27
years of professional experience
Work History
Sales Leader Energy Services
IKEA Retail Services
Malmö
10.2021 - Current
- Member of the operational team responsible for driving growth by delivering to key objectives.
- Securing a full omnichannel experience through the development of communication concepts and frameworks.
- Responsible in the " All- in Sweden" project for impactful marketing assets and campaign materials for both online and in-store use .
Business Leader Home Solar & Clean Energy Services
IKEA Service Office
10.2020 - 10.2021
- Drove long-term growth of referral business through development of commercial offers and sales techniques across all channels.
- Collaborated with country functions and stakeholders to integrate clean energy within strategic frameworks.
- Actively contributed to sustainability initiatives by ensuring priorities reflected in offerings like Home Solar and Clean Energy.
Communication & Interior Design Manager
IKEA/ Al Futtaim
Abu Dhabi
09.2019 - 10.2020
- Managed 17-member team comprising Visual Merchandisers, Interior Designers, and Graphic Leaders.
- Created and implemented commercial calendar to ensure store vitality and seasonality.
- Led Comm & In team to deliver inspiring range presentations and optimal store layouts.
- Oversaw IKEA events and market activities in Abu Dhabi region.
- Challenged Comm & In team to capitalize on both short- and long-term commercial opportunities.
Communication & Interior Design Manager
IKEA
Gävle
09.2016 - 09.2019
Country Visual Merchandiser Manager
Plantagen
01.2015 - 09.2016
- Enhanced visual standards across 39 units by managing team of four Area Visual Merchandisers.
Executed store development concepts,
Boosted customer engagement through design of activity areas Pop up stores and exhibition stands.
Created promotional materials and visual merchandising guidelines to support marketing efforts.
Developed competencies for Visual Merchandisers in all store locations.
Deputy Manager Communication & Interior Design
IKEA
Kungens Kurva
05.2012 - 05.2015
Interior Design Manager
IKEA
Kungens Kurva
08.2011 - 05.2012
Store planning, Project Manager rebuild
IKEA Group Expansion
Barkarby
01.2010 - 06.2011
Shop Keeper Textiles
IKEA
Kungens Kurva
01.2006 - 02.2010
Concept developer, Purchaser
PrisXtra Plus Husgeråd
Stockholm
05.2005 - 02.2006
Store Manager
STOCKHOME
Stockholm
02.2004 - 05.2005
Co-founder /Stylist/Set Designer/Location Scout
Shoot Locations
Stockholm
01.1999 - 02.2004
- Executed production services for commercial stills and films.
Conducted location scouting to identify optimal shooting sites.
Managed fashion styling, props, and set design to enhance visual appeal.
Negotiated budgets and managed production accounting for financial efficiency.
Education
MCL - My Conscious Leadership - Internal Leadership
Inter IKEA
05-2018
Development for leaders - Internal Leadership program
IKEA Sweden
05-2012
High Potential Program - Internal Leadership program
IKEA Sweden
01.2009
Procurement Management -
Folkuniversitet
Stockholm05-1999
Accredited Marketing Manager -
Marknadsinstitutet I Stockholm
Stockholm07-1995
Skills
Concept development and brand positioning
Effective communication
Visual identity and tone of voice
Home furnishing expertise
Creative thinking
Stakeholder management
Partner collaboration
Project coordination
Motivational leadership
Business development
Accomplishments
- The Energy Thieves campaign SE - Silver in the Golden egg rewards 2024
Languages
Swedish
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
Sales Leader Energy Services
IKEA Retail Services
10.2021 - Current
Business Leader Home Solar & Clean Energy Services
IKEA Service Office
10.2020 - 10.2021
Communication & Interior Design Manager
IKEA/ Al Futtaim
09.2019 - 10.2020
Communication & Interior Design Manager
IKEA
09.2016 - 09.2019
Country Visual Merchandiser Manager
Plantagen
01.2015 - 09.2016
Deputy Manager Communication & Interior Design
IKEA
05.2012 - 05.2015
Interior Design Manager
IKEA
08.2011 - 05.2012
Store planning, Project Manager rebuild
IKEA Group Expansion
01.2010 - 06.2011
Shop Keeper Textiles
IKEA
01.2006 - 02.2010
Concept developer, Purchaser
PrisXtra Plus Husgeråd
05.2005 - 02.2006
Store Manager
STOCKHOME
02.2004 - 05.2005
Co-founder /Stylist/Set Designer/Location Scout
Shoot Locations
01.1999 - 02.2004
MCL - My Conscious Leadership - Internal Leadership
Inter IKEA
Development for leaders - Internal Leadership program
IKEA Sweden
High Potential Program - Internal Leadership program
IKEA Sweden
Procurement Management -
Folkuniversitet
Accredited Marketing Manager -
Marknadsinstitutet I Stockholm
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