Maria Cederlund

As CRM Manager at Samsung Nordics I am responsible for the CRM team which involve full responsibility for CRM including Samsung Member and also Rewards (loyalty program) for all Nordic countries, I have full responsibilities for setting up and deploying strategies in all these areas. We develop and execute customer relationship management initiatives to enhance customer engagement and drive business growth. There is a lot high focus on having a data-driven perspective to design targeted marketing campaigns, implement activities within the loyalty program, and optimize customer journeys. Collaborate with cross-functional teams to ensure seamless integration of CRM activities, manage customer segmentation and profiling, and analyze performance metrics to optimize ROI. The team is part of the newly founded D2C department where CRM play a leading role due to the importance to own first party data about consumers.

Responsible for the team working with CRM and Marketing Interactions. The team were driving all marketing initiatives within SJ such as product launches, producing and implement new communication concepts, both within owned and paid media. Responsibility also including setting up marketing and communication plans for the overall marketing strategy for SJ together with Head of Marketing. Part of Management team.

Responsible for strategic work with CRM including continuous evaluation and improvement of way of working. Successfully managed to increase loyalty(measured through retention) and also drive traffic and sales with different initiatives within CRM communication.

The marketing interaction part involved both brand building communication but also performance marketing. By carefully aligning all different channels and messages we achieved great results.

I played a leading role as we at SJ implemented an agile way of working which lead to a lot higher focus and a way of working that focused on setting clear KPIs, adding activities/initiatives and closely evaluate if the activities/initiatives led to desired results.

Responsible for SJ’s CRM strategies for customers within the loyalty program, customers who are not members and business customers. There were an increased level of automation and personalization with the communication. Position also included project management for marketing within all areas of the organization such as product launches, bidding processes, change management etc.

Responsible for establishing and implement CRM strategy for SJ Biz, program for SJ’s Business customers.

Responsible for campaign process for SJ Prio. Initiation of campaigns, negotiation with Revenue Department and other parts of interest within SJ, execute and evaluate campaigns.