Magdalena Jakobsson

• Lead and manage the affiliate marketing, as well as overseeing and managing all aspects of the affiliate program.
• Negotiate and manage contracts and agreements with new and
  existing affiliates.
• Monitor affiliate marketing trends, adjusting strategies to maximize effectiveness.
• Collaborate with the marketing department to align affiliate campaigns with broader marketing initiatives.
• Identifying and optimizing relationships with affiliates in an effort to maximize positive impact on the business.
• Ensuring compliance with affiliate program terms and conditions and legal guidelines.
• Analyze performance data to continually optimize the affiliate program.

• Building and managing a team of affiliate managers.
• Developing and implementing affiliate marketing strategies to meet company goals.
• Managing and maintaining relationships with affiliates.
  Negotiating and managing affiliate agreements and contracts.
• Monitoring affiliate team performance and providing ongoing support and optimization.
• Tracking affiliate conversions, sales, and commissions accurately.
• Analyzing data and providing reports on affiliate program performance.
• Collaborating with marketing and sales teams to align strategies and maximize
• Evaluate and select the most suitable partners and networks for the brands, manage relationships with partners and network representatives, and optimize campaign performance within these.
• Use data-driven insights to identify areas for improvement, optimize conversion rates, and maximize return on investment.

• Building and developing relationships with assigned affiliate partners.
• Actively searching for and acquiring new affiliate partners.
• Managing strategic accounts.
• Working closely with all assigned affiliate partners to ensure they have everything they need to push the brands to the maximum potential.
• Being responsible for the overall performance of assigned affiliates and continuously optimizing deals/campaigns.
• Monitoring affiliate performance on a daily basis to make sure development is steady and positive. Any irregularities should be followed up with the affiliate partner.
• Aligning with internal stakeholders such as country/marketing/brand managers, BI, Compliance.
• Reporting on results, performance, and challenges on a regular basis.
• Ensuring all material with the assigned affiliates is up-to-date; campaigns, design, landing pages, bonus offers, links.
• Following any legal changes/requirements and making sure all affiliate partners are compliant.

● Building and maintaining relationships with key affiliates
● Recruiting new affiliates
● Daily affiliate management including ongoing development and deployment of affiliate deals, offers, affiliate payments and communications
● Writing affiliate newsletters
● Approving and rejecting affiliate deals
● Supervising and supporting of a team of 3 Affiliate Managers, leading and managing the team, defining challenging targets, analyzing performance, and
identifying areas of improvement
● Establishing channels of communication to ensure all affiliates partners have access to marketing tools; developing custom marketing materials when required
● Monitoring and reporting on performance of affiliates

● Responsible for all the casino affiliate operations (setting up campaigns, payments to
the casino affiliates etc.)
● Acquire casino affiliates and maintain their accounts

● Responsible for affiliates from Sweden, Poland and Finland
● Setting up affiliate communication, incentives and challenges for all markets
● Reporting on affiliate/platform/country performance
● Improving and maintaining relationship with affiliates

● Handling incoming mails from Betsson.com/CasinoEuro.com/CherryCasino.com
partners

● Filing monthly reports to partners
● Managing administrative tasks within the department
● Filing monthly reports measuring the departments performance as well as bonus and weekly reports

● Answering queries from customers via phone, emails and Livechat
● Translations

• Interpret at diverse public authorities and hospitals

• Provided diversified information services
• Held information meetings for the newly registered customers
• Registered meeting participants in the intern system
• Held “Using www.ams.se as job searching tool”- meetings benefiting individuals with poor computer knowledge

• Provided tourist information to clients from the whole Nordic area in person, on the phone, and by correspondence
• Handled general administrative duties, such as filing, faxing, copying
• Preparing statistical data
• Translating and interpreting
• Research assistance