LINA DARELID
Retail & Sales Manager, Sweden - The Orchard
Stockholm,AB
Summary
Passionate and structured music geek with a love for sharing music with others and exploring new music. A strong background in Jazz as well as practicing music myself, combined with an interest in industry/social media trends, ensures a valuable contribution to any music-focused team.
Overview
9
9
years of professional experience
Work History
Retail & Sales Manager, Sweden
The Orchard
04.2021 - Current
- Manage relationships with editorial, marketing, and artist/label relations teams at streaming services to maximize visibility for all new releases relevant to Sweden weekly as well as working with catalog distributed by The Orchard
- Collaborate with artists, managers, and label partners to develop fan driven marketing activations to increase awareness for emerging and established artists on streaming platforms; worked on campaigns for Shy Martin, Isak Danielson, Sarah Klang as well as responsibility for international acts in Sweden such as Raye, Jorja Smith and BTS
- Analyze data and streaming metrics to identify ways to increase revenue and activity across entire catalog
- Main contact for accounts such as Spotify, Tiktok & Youtube including the Jazz genre
Retail & Sales Coordinator
The Orchard
06.2019 - 04.2021
Marketing Intern
The Orchard
01.2019 - 06.2019
Intern
Summit Management
04.2018 - 05.2019
- MGMT for artists such as Mando Diao and Maxida Märak
- Did everything from writing press releases and doing social media content, booking trains and flights for tours, and sending reports to STIM (Sweden's ASCAP)
Musician and Music Producer
Freelance
01.2015 - Current
- Run a studio in Malmö, did mixing and recording for various projects
- Played trumpet professionally
Coordinator
Popkollo
05.2017 - 07.2018
- Coordinated/led the biggest Swedish music camp Popkollo for girls & non-binary kids for two summers
- Overall responsibility for schedules, putting bands together, leading the team of 10 people
Education
Higher Vocational Education Diploma - Music Business Developer
DMG Education
Stockholm/Hybrid 04.2001 -
Higher Education Credits - 60 HP - Music Production
Malmö Academy of Music
Malmö, Sweden 04.2001 -
Higher Education Credits - 30 HP - Music Production
Lund University
Lund, Sweden 04.2001 -
Folkhögskoleexamen (does Not Translate) - Jazz Studies
Kävesta Folkhögskola
Örebro, Sweden 04.2001 -
Skills
Looker (analytics tool)
undefinedTimeline
Retail & Sales Manager, Sweden
The Orchard
04.2021 - Current
Retail & Sales Coordinator
The Orchard
06.2019 - 04.2021
Marketing Intern
The Orchard
01.2019 - 06.2019
Intern
Summit Management
04.2018 - 05.2019
Coordinator
Popkollo
05.2017 - 07.2018
Musician and Music Producer
Freelance
01.2015 - Current
Higher Vocational Education Diploma - Music Business Developer
DMG Education
04.2001 -
Higher Education Credits - 60 HP - Music Production
Malmö Academy of Music
04.2001 -
Higher Education Credits - 30 HP - Music Production
Lund University
04.2001 -
Folkhögskoleexamen (does Not Translate) - Jazz Studies
Kävesta Folkhögskola
04.2001 -
Similar Profiles
Clairissa OttmersClairissa Ottmers
Caregiver at The OrchardCaregiver at The Orchard
Niya MortonNiya Morton
Director, Artist & Label Services at The OrchardDirector, Artist & Label Services at The Orchard
Amanda Fair-EvansAmanda Fair-Evans
CNA at The OrchardCNA at The Orchard