Summary
Overview
Work History
Education
Skills
Timeline
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Lars Ljungholm

Lars Ljungholm

VP & General Counsel - The Absolut Group
Golfvägen 3, 18129 Lidingö

Summary

Strategic and business-minded legal executive with a strong record of leading teams, managing complex legal frameworks, and driving compliance across regulated global industries. Known for a pragmatic, collaborative approach and the ability to align legal strategy with business goals. Skilled at building high-performing teams, managing risk, and enabling growth in fast-paced, cross-border environments. Dependable, solutions-focused, and trusted by executive leadership for clear judgment and a calm, can-do attitude.

Overview

28
28
years of professional experience

Work History

Board & Gaming Industry Experience

Slotmill AB
08.2023 - Current
  • Advisor on licensing, AML, governance, and legal risk
  • Holder of MGA Key Function Certificate (Legal Affairs)

VP & General Counsel

The Absolut Group
08.2011 - Current
  • Led global legal & compliance across 150+ markets
  • Oversaw M&A, licensing, IT and marketing contracts, Marketing law, IP and global privacy & ethics programs
  • Served as Acting CEO; chaired board governance
  • Transformed legal team for higher performance and satisfaction

General Counsel - Nordic

Procter & Gamble
03.1997 - 08.2011
  • Led Nordic legal & compliance; advised EMEA leadership
  • Designed antitrust and anti-corruption training for 4,000+ employees
  • Negotiated major commercial contracts and handled a large variety of regulatory matters

Education

Leadership Program

INSEAD
France/Singapore
07-2017

International Trade Law

The Center of American Interational Law
Dallas, Texas
06-2000

Master of Laws - Law

The University of Lund
Lund, Sweden
01-1996

Skills

    SENIOR LEGAL EXECUTIVE GENERAL COUNSEL - BOARD MEMBER

    Strategic and pragmatic legal leader with 25 years’ experience in global, highly regulated industries Proven track record as General Counsel and trusted board advisor in sectors including iGaming, alcohol, cosmetics, and food Known for sharp legal judgment, business focus, and building appreciated legal teams Currently Global General Counsel at The Absolut Group and Board Member at Slotmill (MGA-licensed online gaming)

Timeline

Board & Gaming Industry Experience

Slotmill AB
08.2023 - Current

VP & General Counsel

The Absolut Group
08.2011 - Current

General Counsel - Nordic

Procter & Gamble
03.1997 - 08.2011

Leadership Program

INSEAD

International Trade Law

The Center of American Interational Law

Master of Laws - Law

The University of Lund

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Lars LjungholmVP & General Counsel - The Absolut Group