Kristin Larsson
Stockholm
Summary
Accomplished Strategist and Content Manager, enhancing brand visibility and engagement through innovative content strategies and creative thinking. I'm adept at fostering client relationships, and I've driven significant project successes, demonstrating creativity, and project management expertise.
Overview
8
8
years of professional experience
Work History
Strategist
Group M
05.2024 - Current
- Spearheaded the development of strategic plans, ensuring alignment between short-term tactics and long-term goals.
- Developed comprehensive strategies by analyzing market trends and consumer behavior to drive business growth.
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
- Monitored and built social media following by maintaining solid online presence via community engagement.
- Managed high-impact projects from inception to completion, consistently delivering results on time and within budget constraints.
- Led brainstorming sessions, fostering a culture of innovation and creative problem-solving within the organization.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Researched and analyzed industry trends to inform search marketing strategies.
- Created content strategies for digital media.
Content Creator
Self Employed
01.2017 - Current
- Applied current editing and photography tools to tell great stories.
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Monitored and built social media following by maintaining solid online presence via community engagement.
- Enhanced credibility as an influencer by attending industry events, networking opportunities, and regularly updating skills related to content creation.
- Grew audience trust through honest product reviews and genuine recommendations based on personal experience.
- Optimized engagement rates by analyzing analytics data to determine optimal posting times.
Concept & Content Manager
Group M
06.2021 - 05.2024
- Presented monthly reports on key performance metrics to clients, providing insights into areas requiring attention.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Developed and managed content calendar to meet deadlines and engagement goals.
- Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
- Contributed ideas in brainstorming sessions which led to innovative campaign concepts attracting new clients.
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
- Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
Creative Intern
Group M
11.2020 - 06.2021
- Contributed to brainstorming sessions, generating fresh perspectives on existing projects.
- Provided valuable support to the creative director during high-pressure situations.
- Copy writer for website, OOH ads, radio commercials etc
Fligh Attendant
Scandinavian Airlines
05.2016 - 11.2020
- Supported team morale through effective communication skills that fostered cooperation among diverse crew members under various circumstances.
- Demonstrated flexibility and adaptability amidst schedule changes, delays, or challenging situations while maintaining a positive attitude.
- Attended workshops and trainings in customer service, conflict resolution tactics, and safety procedures to keep abreast of all new requirements and procedures.
Education
Bachelors - Digital Media Creative
Hyper Island
Stockholm06-2021
Skills
- Brand strategy
- Content Development
- Project Management
- Client Relationship Management
- Social Media Marketing
- Campaign Management
- Adobe Creative Suite
- Creative Idea Development
- Content Strategy
- Social Media Marketing
Timeline
Strategist
Group M
05.2024 - Current
Concept & Content Manager
Group M
06.2021 - 05.2024
Creative Intern
Group M
11.2020 - 06.2021
Content Creator
Self Employed
01.2017 - Current
Fligh Attendant
Scandinavian Airlines
05.2016 - 11.2020
Bachelors - Digital Media Creative
Hyper Island
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