Katarina Cenner

• Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
• Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.

• Strategic marketing planning for industry verticals (primarily Manufacturing, Automotive, Retail, and Public sector) with a Thought Leadership focus , global lead generation processes, and corporate customer events and exhibitions and employer branding campaigns.Managed relations with inhouse- and external creative agencies.
• Cultivated a strong company presence at industry trade shows, conferences, and networking events to foster new business leads and strengthen existing relationships.
• Streamlined internal processes for increased efficiency in project management, content creation, and team collaboration.
• Oversaw creation of annual marketing plans ensuring alignment with organizational goals while meeting financial targets.
• Increased brand awareness by developing and executing strategic marketing campaigns.
• Optimized marketing budget allocation by closely monitoring campaign performance and adjusting strategies accordingly.
• Expanded digital presence through the development of engaging content for social media channels, email campaigns, blogs, and website updates.

● Established and lead the global marketing team for a division consisting of six business areas primarily selling system applications, communication systems, e-commerce solutions, and data management based on Microsoft platforms.

● Developed and executed strategic marketing plans to drive lead generation and revenue growth.

● Event production and management and overall marketing budget planning for the division

• Increased brand awareness by developing and implementing strategic marketing campaigns.

• Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
• Managed relationships with local media outlets, securing valuable coverage for company news and events.
• Partnered with external agencies for specialized projects, ensuring seamless integration of their work into overall marketing plans.

• Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
• Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
• Managed a cross-functional team to drive successful product launches and promotional campaigns.
• Boosted brand visibility by executing innovative in-store promotions and merchandising initiatives.

Business development, marketing strategy, Client Account- and Campaign manager, driving inbound, social media and digital channel campaigns, planning and executing outbound communication for clients and their partners.

• Drove customer engagement through regular touchpoints, meetings, and events, fostering strong relationships between clients and the company.
• Increased client satisfaction by providing exceptional account management and personalised solutions.
• Increased turnover on largest customer account by 100% in one year.
• Negotiated contract renewals with a focus on retaining profitable business while maintaining healthy margins.

Responsible for all consumer marketing within the Inkjet & Printing Group. Drive ATL campaigns as well as channel initiatives. Managed MDF activities and Sweden extended sales force in retail as well as responsibility for in-store execution, production and implementation of Point of Sales material. A considerable part of the job consists of stragegy and planning of PR activities, influencer marketing for social media, and partner co-marketing campaigns. Managed relations with local PR and media- and creative agencies.
Overall responsibility for GTM for new product IITO (remote print) in Sweden, Norway, Denmark .