Karolina Silfverberg

• Performed competitive analyses and adjusted sales and marketing strategies accordingly.
• Analyzed sales and marketing data for improved strategies.
• Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
• Cultivated and maintained strategic alliances with key partners and vendors.
• Managed sales promotions and marketing strategies on major social media sites.
• Optimized sales processes, streamlining procedures for increased efficiency and better customer service.

• Moving from back-line to front-line was a bumpy ride
• But it has also given me the opportunity to take advantage of all the experience I've gained in my position as PM
• My experience and product understanding has also given me the stability to turn the SWE-NOK organization from reactive to proactive
• I have also taken the service organization from red to black numbers, starting at -360% to +16% GP
• As a little side project, I'm the inventor of S-loop and S-coin the sustainability loop that has been picked up at group level and is now one of the top prioritized ideas within Sandvik group
• Built long-lasting client relationships through excellent customer service and consistent followups.
• Led a successful sales team by providing motivational coaching and performance-based incentives.

Led innovation, strategic planning, and continuous optimization of the product offering to align with evolving market demands and customer needs.

Worked closely with back-line operations and regional sales teams to ensure seamless execution and alignment across global markets.

Conceptualized and launched the Original DNA campaign, initially aimed at recapturing major component sales in the U.S. and Canadian markets.

The campaign's success led to its evolution into a branded film series that effectively communicated the value of the Standard Replacement Parts (SRP) offering, reinforcing brand identity and customer trust.

Enhanced overall profitability through in-depth market research, competitive analysis, and the development of targeted pricing strategies.

Developed and led a health-tech startup focused on promoting physical activity in the workplace through gamification and digital engagement.

Identified a market need for reducing sedentary behavior and its negative health and productivity impacts.

Designed and launched a mobile app integrated with Google Fit (Android) and Apple Health (iOS) to encourage daily movement.

Created and managed activity-based challenges to drive team engagement, well-being, and habit formation.

Established partnerships for a reward-based incentive system tied to activity points.

Successfully exited the venture in December 2021 following strong user growth and partner traction.

• Ystad Saltsjöbad was a hotel undergoing change during my time.
• We took advantage of the stunning location, close to the Baltic, while emphasizing our superb facilities
• I was part of this fantastic journey as an Account Manager
• Increased client satisfaction by building strong relationships and addressing their needs promptly.

• Local newspapers are to many local businesses and stores their main marketing channel
• My ambition was to be the best at local advertising
• Lokaltidningens motto was to 'deliver customers to our customers' and we were good at it
• I was the manager for five editions, Ystad, Simrishamn, Tomelilla, Sjöbo and Skurup