Sw
Karin Tränk
Senior PR Manager & Project Manager
Stockholm
Summary
Results-driven PR professional with deep experience in consumer-focused communication, media relations and PR strategy. Proven ability to drive earned media, build strong journalist relationships and deliver impactful PR across lifestyle, hospitality and consumer brands. Experienced in leading PR projects and campaigns in fast-paced agency and in-house environments.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Senior PR Manager & Project Manager
BKO
09.2025 - Current
- Lead and deliver B2C PR initiatives for clients including authors, non-profit organisations such as Majblomman and high-profile individuals. Develop PR strategies and activation plans, manage media relations and secure earned media across national, business and lifestyle media.
- Project-based role.
Global Brand PR & Partnership Manager (Interim)
Pricer AB
01.2025 - 08.2025
- Developed global Brand PR strategy with focus on brand positioning, storytelling and earned media. Led review and selection of global PR agency partners and supported markets with scalable PR frameworks.
Press & PR Manager
Dustin Group
03.2020 - 12.2024
- Led PR strategy and media relations for a well-known Nordic brand, developing press materials, story angles and proactive earned media initiatives. Managed spokesperson support and crisis communication.
- Managed external and crisis communications.
- Wrote press materials and delivered presentations to media representatives.
PR Specialist
Strawberry (formerly Nordic Choice Hotels)
02.2018 - 02.2020
- Worked with consumer PR for one of the Nordics’ leading hospitality brands, developing press materials and managing media relations across lifestyle, travel and business media.
- Communicated with media weekly to build relationships and optimize press coverage.
Senior PR Consultant
BKO (formerly Micael Bindefeld AB)
03.2014 - 02.2018
- Worked with consumer PR and brand communication for high-profile clients within culture, lifestyle, entertainment and hospitality. Responsible for PR strategy, media relations, launches and press events.
Education
Sustainability Communication
Medieinstitutet
12.2025
AI for Project Managers
Berghs School of Communication
Stockholm09.2025
Strategic Marketing
Berghs School of Communication
Stockholm, Sweden11.2024
Bachelor of Arts - Communication
Stockholm University
Stockholm, Sweden01.2007
Skills
Media relations
Marketing communications
Strategic planning
Relationship building
Public relations
Project management
Crisis communications
Press releases
Thought leadership
Spokesperson experience
Interests
Timeline
Senior PR Manager & Project Manager
BKO
09.2025 - Current
Global Brand PR & Partnership Manager (Interim)
Pricer AB
01.2025 - 08.2025
Press & PR Manager
Dustin Group
03.2020 - 12.2024
PR Specialist
Strawberry (formerly Nordic Choice Hotels)
02.2018 - 02.2020
Senior PR Consultant
BKO (formerly Micael Bindefeld AB)
03.2014 - 02.2018
Sustainability Communication
Medieinstitutet
AI for Project Managers
Berghs School of Communication
Strategic Marketing
Berghs School of Communication
Bachelor of Arts - Communication
Stockholm University