Johanna Ziedén

Lead all sales and operations across Sweden, Denmark, Finland, and Norway within the ECS Group portfolio, reporting directly to headquarters in Paris. Drive regional strategy to achieve sustainable growth, profitability, and customer satisfaction while fostering close collaboration with local teams to align with global objectives.

Strengthen relationships with key airline partners and customers, steering sales initiatives to deliver long-term value.

Act as Change Ambassador, leading the rollout of digital tools, improved workflows, and consistent internal communication to ensure smooth organizational transformation.

Led cross-functional teams to improve operations, support sales growth, and strengthen customer service. Collaborated with airlines, ground handlers, trucking companies, and freight forwarders to broaden service options and deliver added value for clients. Oversaw pricing strategies, RFQ processes, allotment rounds, and ad hoc requests. Introduced process improvements to enhance efficiency and streamline workflows.

Managed partnerships with airlines, customers, and suppliers to support NordicGSA and ECS Group’s market position and service portfolio. Contributed to sales strategies with an emphasis on customer satisfaction and sustainable business growth, helping to strengthen regional presence. Provided guidance and support to the Swedish sales team to encourage professional development and improved performance.

Led a team of six, overseeing profitability, operational excellence, and customer relationships for trucking operations. Introduced improved processes to optimize efficiency and ensure high service quality, supporting business growth and strengthening market competitiveness.

Managed day-to-day European cargo trucking operations, coordinating closely with ground handlers and drivers to ensure smooth and timely deliveries. Optimized truck routes and gateways to maximize efficiency and profitability. Engaged in sales activities and customer visits across Sweden to expand client relationships and grow the business.

I started my career in logistics and transportation as an Accounting Assistant, gaining foundational knowledge of the industry and exposure to freight forwarding operations.

Assisted with invoicing and administrative support, building an early understanding of operational workflows and customer service within a logistics environment.