Jasmine Morrow
London
Summary
Dynamic and results-oriented Communications professional with 6+ years of extensive experience in providing administrative support, managing social media accounts, coordinating marketing campaigns, and developing communication strategies.
Proven track record of driving brand awareness, managing internal and external stakeholders, and delivering impactful multi-channel campaigns.
Skilled in strategic planning, budget management, and cross-functional collaboration.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
Work History
Freelance Virtual Assistant
Creative Assistance
Remote
12.2020 - Current
- Developed and implemented comprehensive communications strategies to enhance brand reach and influence perceptions across target audiences, resulting in increased brand awareness and sales growth.
- Collaborated with cross-functional teams to align brand messaging and positioning in the market, ensuring consistency and clarity across all communication channels.
- Provided comprehensive administrative and operational support to the marketing team, including calendar management, email correspondence, and document preparation.
- Prepared and managed project status reports, presentations, and post-campaign analysis to senior management and stakeholders.
Media Communications Assistant
Laureus
London
11.2021 - 10.2022
- Coordinated meetings and events, including logistics, agenda creation, and post-event follow-up to ensure seamless execution.
- Managed project timelines, budgets, and resources effectively to ensure on-time and within-budget delivery of marketing initiatives.
- Established and maintained key performance indicators (KPIs) to measure the success of communications initiatives, regularly reporting progress to senior leadership.
- Managed relationships with external agencies and 11 international PR partners to secure media coverage and optimize inbound media inquiries.
- Utilized marketing tools such as CRM systems, email marketing platforms, and analytics tools to track campaign performance, analyze metrics, and generate reports for stakeholders.
Social Media Manager
WOO!
Remote
05.2021 - 04.2022
- Managed social media accounts (Facebook, Twitter, Instagram) by creating and scheduling posts, monitoring engagement, and analyzing performance metrics to optimize content strategy.
- Assisted in the development and execution of marketing campaigns, including email marketing, and content creation for blogs and newsletters.
- Conducted market research and competitor analysis to identify trends, opportunities, and potential partnerships for business growth.
- Generated reports and dashboards using tools like Google Analytics, Hootsuite, and Microsoft Excel to track campaign performance and provide actionable insights to the marketing team.
Administrator
Pinn Medical Centre
London
10.2019 - 10.2020
- Managed administrative tasks for medical departments, including scheduling appointments, maintaining patient records, and coordinating meetings and events.
- Drafted and edited medical communications materials such as patient education materials, discharge instructions, and medical reports, ensuring accuracy and compliance with regulatory standards.
- Coordinated patient communications through various channels including phone, email, and patient portals, ensuring timely and accurate information delivery.
- Assisted in developing and implementing communication strategies to enhance patient engagement, satisfaction, and overall healthcare experience.
Education
Bachelor of Arts - PR and Advertising
University of Westminster
London 09.2019 - 06.2022
Skills
- Extensive experience in marketing communications
- Proven ability to lead projects effectively
- Strong strategic thinking combined with hands-on execution
- Excellent written and verbal communication skills
- Crisis communications planning and execution
- Stakeholder management and partnership building
- Proficient in Microsoft Office Suite, Adobe Creative Suite, CRM platforms, Social Media apps and management tools
- Multitasking and organization
Languages
French
Native
Timeline
Media Communications Assistant
Laureus
11.2021 - 10.2022
Social Media Manager
WOO!
05.2021 - 04.2022
Freelance Virtual Assistant
Creative Assistance
12.2020 - Current
Administrator
Pinn Medical Centre
10.2019 - 10.2020
Bachelor of Arts - PR and Advertising
University of Westminster
09.2019 - 06.2022
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