Janelle Hallberg
Stockholm
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
25
25
years of professional experience
Work History
Brand Communications Director
Eton AB
Stockholm
06.2021 - Current
- Led comprehensive global Brand & Marketing initiatives including Strategy, Execution, PR, Content Production, Digital Campaigns, Social Media, Brand Collaborations, Events and Influencer program. Resulted in increased brand recognition and customer loyalty.
- Implemented advanced digital marketing tactics, including CRO, marketing automation, and analytics, to drive impactful brand experiences to successfully reach KPIs
- Delivered consistent year-over-year growth by achieving a 16% increase in brand search queries, an 89% rise in PR mentions, and a 45% surge in e-commerce traffic through strategic budget and resource allocation to maximize ROI.
- Initiated the brand's first ambassador program, establishing high-profile alliances with Michelin-starred chef, Olympic/World Champion, Wimbledon athletes, and the Royal Swedish Yacht Club
- Established an in-house photo studio and team, bolstering content production capabilities to over 20,000 images annually, achieving break-even within 24 months and resulting in 100% cost savings compared to studio rentals and a 70% reduction versus outsourcing
- Earned industry recognition for successful product campaigns resulting in multiple awards, such as the 2024 Licensing Excellence Award, the Cannes Bronze, WARC award, Sweden's prestigious 'Golden Egg,' and the Drum award.
Creative Strategist
Studio Berg
Sweden/Italy
10.2011 - Current
- Partnered with Creative Director Joel Berg to provide expert guidance on brand expansion, visual identity, and communication tactics for high-profile clients including Valextra, Benetton, Marc O'Polo, Filippa K, Lara Bohinc, OVS, Ikepod, VF Corporation, Ferrari, and Hotel Diplomat/Villa Dagmar.
- Developed creative strategies for launching new products and services to target markets.
- Created effective messaging, positioning, and segmentation plans for advertising campaigns.
Sr Manager Global Category Communications
Oriflame Cosmetics AB
Stockholm
04.2017 - 05.2021
- Led Global Category Communications for key segments including Fragrance, Hair & Personal Care, and Essential Oils, effectively managing teams to enhance brand presence.
- Managed a team of 10+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Crafted and executed comprehensive global communication strategies, delivering over 80 innovative concept plans annually across multifaceted channels
- Pioneered long-term strategic communication visions, seamlessly integrating with product development, launch strategies, and New Product Development (NPD) processes
- Collaborated with the Front End Innovation team to introduce groundbreaking product categories and offerings, achieving market-first milestones with Oriflame Beautanicals, .SE Swedish Experience perfumes, and Mind & Mood Essential Oils.
Sr Manager Global Marketing & Communications
Oriflame Cosmetics AB
Stockholm
04.2015 - 05.2017
- Led cross-regional communication strategies, boosting sales in Fragrance, Personal & Hair Care, and Accessories across 9 regions and over 65 markets.
- Identified and pursued new business opportunities to expand market presence and revenue streams.
- Launched 'The Oriflame Trend Award,' in collaboration with Beckmans College of Design fostering emerging talent and debuting an exclusive collection by the annual winner.
Brand Development Director
GROW AB
Stockholm
03.2011 - 03.2015
- Strategically managed and allocated annual budgets to spearhead brand development, digital integration, and design identity initiatives for diverse client portfolios
- Achieved a 40% surge in project intake by leading client account teams to deliver top-tier performance
- Led the strategic development and successful market launch of Electrolux Grand Cuisine, a new ultra-luxury category, while also creating a comprehensive brand platform for Electrolux Home Comfort Division to strengthen brand consistency.
- Orchestrated global innovation collaborations with Electrolux and Poggenpohl, resulting in the successful launch of 'The Fourth Wall.'
- Led transformative brand repositioning, reinforcing market presence through award-winning product redesign.
- Cultivated strong relationships with top-tier clients such as Electrolux, Poggenpohl, Altia, Pernod Ricard, Iittala, and Absolut – Kahlua to boost annual profit margins by 20%.
Brand Strategist/ Adjunct Professor
Self-Employed/Consultant
Italy
01.2005 - 09.2011
- Spearheaded brand strategy and creative direction for global luxury and lifestyle brands, enhancing market presence for clients such as StudioBerg, Benetton Sports, and Tecnica Group.
- Cultivated academic excellence as an Adjunct Professor at the European School of Economics, teaching courses including Advertising Management, International Marketing Management, and Marketing Communication
- Played a crucial role in guiding undergraduate academic trajectories as part of the Thesis Committee and Degree Advisory Board.
Client Relations/Business Development Director
ETREE, SPA
Italy
01.2002 - 01.2005
- Led account teams at a cutting-edge digital consultancy, delivering customized solutions in web design, e-commerce, and content management to improve web accessibility for high-profile clients
- Instrumental in the development of customized B2B and B2C portals, resulting in a significant 500% annual growth rate.
- Managed high-profile client relationships, responsible for providing exceptional service and fostering long-term business development for clients such as Benetton, Diesel, SAVE- Venice Airport, and Telecom Italia.
Account Director
Ogilvy & Mather
Italy
01.2000 - 01.2002
- Led the successful launch of Tele2 in the Italian market, achieving innovative customer experiences and establishing a strong brand positioning.
- Provided leadership and strategic direction in creating advertising campaigns that generated higher sales revenue.
- Crafted and executed a groundbreaking communication strategy which enabled Tele2 to become the first telecom company to challenge Telecom Italia's market monopoly.
Education
MBA/MIM - Thunderbird School of Management
BA - Binghamton University
Bachelor of Arts - University Aix-Marseille
Skills
- Cross-team collaboration
- Team Building & Development
- Business Process Improvement
- Concept Development
- Brand Development
- Marketing Strategy
- Social Media Engagement
- Digital Marketing
Timeline
Brand Communications Director - Eton AB
06.2021 - Current
Sr Manager Global Category Communications - Oriflame Cosmetics AB
04.2017 - 05.2021
Sr Manager Global Marketing & Communications - Oriflame Cosmetics AB
04.2015 - 05.2017
Creative Strategist - Studio Berg
10.2011 - Current
Brand Development Director - GROW AB
03.2011 - 03.2015
Brand Strategist/ Adjunct Professor - Self-Employed/Consultant
01.2005 - 09.2011
Client Relations/Business Development Director - ETREE, SPA
01.2002 - 01.2005
Account Director - Ogilvy & Mather
01.2000 - 01.2002
- MBA/MIM, Thunderbird School of Management
- BA, Binghamton University
- Bachelor of Arts, University Aix-Marseille
Personal Information
Title: BRAND COMMUNICATIONS DIRECTOR
Languages
English
Native language
Italian
Advanced (C1)
C1
French
Intermediate (B1)
B1
Languages
- English - Native
- Italian - Advanced proficiency
- French - Intermediate
Languages
- English - Native
- Italian - Advanced proficiency
- French - Intermediate
References
References available upon request.
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