Jack Salén

• Lead strategic performance marketing initiatives for mid-market clients, aligning digital campaigns with business objectives and long-term revenue goals.
• Own client relationships end-to-end: from discovery and onboarding through strategy, execution, and optimization across Paid Social and SEM channels.
• Act as the primary point of contact for both technical and non-technical stakeholders, ensuring smooth cross-functional collaboration and consistent delivery of business value.
• Develop and implement data-driven strategies, integrating platforms such as Google Ads, Google Analytics, and Google Tag Manager to improve measurement and attribution.
• Guide clients through digital transformation projects, optimizing performance through iterative testing, creative strategy, and analytics.
• Regularly pitch strategies to new clients and support cross-sell/upsell opportunities, contributing to business growth and client satisfaction.
• Collaborate with engineers and internal product teams to build scalable, insight-led solutions tailored to clients’ evolving needs.
• Spearhead innovation within the Paid Social space, testing emerging platforms and rolling out new performance frameworks.
• Lead internal enablement initiatives, including onboarding, category leadership, and team development to elevate delivery quality across the agency.
• Additionally serve as Kvantic’s “Mood Manager,” organizing team-wide events and culture-building initiatives to foster engagement and well-being.

• Built and led a performance marketing team from the ground up, scaling the Nordiska Galleriet Group’s digital advertising capabilities across multiple brands and markets.
• Developed and executed full-funnel marketing strategies with a core focus on Paid Social, leveraging data to drive acquisition, retention, and Customer Lifetime Value.
• Acted as lead stakeholder for cross-market digital efforts, coordinating with agencies and internal teams to align advertising across subsidiaries and international regions.
• Designed and optimized the digital customer journey across platforms, improving conversion rates and enhancing overall user experience.
• Supported the company’s international expansion by localizing campaigns, aligning go-to-market strategies, and driving results in new global markets.
• Championed a data-driven culture, introducing new frameworks for campaign analysis, performance tracking, and ongoing optimization.
• Collaborated with key external partners to implement advanced marketing solutions including feed-based advertising, omnichannel experiences, and AI-powered automation.
• Contributed to the broader business transformation through marketing automation, attribution modeling, and innovation in cross-channel campaign orchestration.

• Managed clients’ paid social media accounts, including continuous optimization, performance analysis, and strategy development.
• Established best practices for paid social media, including onboarding and training new hires on advertising tools such as the Meta suite.
• Conducted in-depth analysis of customer behavior and marketing performance using Data Studio, Supermetrics, Excel/Sheets, and Google Analytics.
• Oversaw project management and client relationships, crafting strategies and tactics to maximize the growth and ROI of clients’ online marketing investments.
• Proactively identified and implemented industry trends and innovations to enhance campaign performance.

Key Achievement:

• Played a pivotal role in growing SkiStar’s paid social campaigns, driving the company to record-breaking performance in Sweden during this period.

• Managed paid search and paid social media accounts, driving continuous optimization, performance analysis, and strategic planning.
• Analyzed customer behavior and marketing performance using tools such as Data Studio, Supermetrics, Excel/Sheets, and Google Analytics.
• Led project management efforts and fostered strong client relationships, creating strategies and tactics to maximize the growth and ROI of clients’ digital marketing investments.
• Stayed ahead of industry trends, identifying and implementing relevant changes and innovations to enhance campaign effectiveness.

• Held overall strategy responsibility with a primary focus on sales- and results-driven advertising.
• Managed strategy development for both B2B and B2C clients across various social media platforms, ensuring alignment with business objectives.
• Led the setup of campaign structures, coordinating functional sales funnels and overseeing client sales budgets to achieve set CPI (Cost Per Install) goals.
• Reported campaign outcomes and continuously optimized strategies to maximize client ROI.

Additional Responsibilities:

• Led internal education initiatives within the department, serving as an advisor and conducting lectures on social media marketing for various companies.

• Held full accountability for creative projects, planning, setting strategies, managing, and reporting on digital campaigns for clients across social platforms to enhance their results and overall marketing strategies.
• Developed and executed tailored campaign strategies that aligned with client goals and drove measurable outcomes.
• Demonstrated strong project management skills, ensuring timely delivery of campaigns while maintaining a high standard of quality.
• Collaborated daily across departments and with external clients, leveraging teamwork and social competence to ensure smooth execution and alignment with business objectives.
• Acted as a key point of contact for both internal teams and clients, ensuring clear communication and coordination throughout the project lifecycle.

• Drove the growth of The Great Wild to become one of the larger players in the Swedish market, all with zero budget, through strategic digital marketing initiatives.
• Developed and implemented social media strategies, continuously analyzing results to optimize and improve performance.
• Built and launched The Great Wild website, ensuring it was optimized for user experience and conversion.
• Contributed to marketing efforts at industry fairs, acting as a salesperson, and creating banners and other marketing materials for stalls.

Key Responsibilities:

• Managed the store’s daily operations, handled sales, and performed basic watch repairs while balancing academic studies.
• Provided excellent customer service, ensuring satisfaction and fostering repeat business.
• Transitioned from working in the Uppsala store to the Stockholm location in 2014, continuing within the same chain and maintaining high performance at the new location.

Key Responsibilities:

• Contributed to business development efforts, helping drive the growth of the brand in a competitive market.
• Assisted with product research and development, providing input on scooter design and production processes.
• Managed orders, deliveries, and customer service, ensuring a seamless experience for customers.
• Handled day-to-day office administration, including accounts, diary management, and website CMS updates.
• Supported the marketing, PR, and social media strategy to increase brand visibility and engagement.
• Actively participated in events and pop-ups, representing the company and engaging with potential customers.

Key Responsibilities:

• Worked in sales and customer service at Ralph Lauren stores, delivering seamless and exceptional experiences to all customers.
• Assisted clients in selecting products, ensuring a high level of service and product knowledge.
• Contributed to maintaining store displays, managing inventory, and supporting store operations to ensure smooth daily functioning.

• Participated in a voluntary internship as a Junior Consultant for a startup company, collaborating with a team of four UTS business students to help develop the company from its early stages to a finished product.
• Focused on marketing and advertising, contributing to both creative and strategic aspects.
• Played a key role in website development, social media management, and general marketing and advertising efforts.
• Helped create and define the brand’s value, working with zero budget while laying the foundation for future growth.

• Various positions within stockholms nation, a student organization, over the course of three semesters.
• 1. Restaurant and Assistant Bar Manager - Managed the kitchen with a workforce of 5 people under my command. Responsibility included managing the kitchen and bar, working with social media profiling, setting light and sound to give customers an extraordinary experience.
• 2. Sundays Brunch/Café Manager - Tasks included managing the kitchen during the Sunday brunch but also being responsible for social media occasionally and creating the right atmosphere in the restaurant with light and sound responsibilities to give customers a great experience.
• 3. Café Manager - Tasks included managing the kitchen during the week but also being responsible for social media and creating the right atmosphere in the restaurant with light and sound responsibilities to give customers a nice experience.

• Worked within sales of all kinds of products the company was selling. Also ran their collect yourself-stock house which was combined with running the showroom. Apart from this customer service through email and phone were on the list of daily tasks together with managing the reception. Seasonal visual merchandising was included as well. This was my job until I started tertiary studies in Uppsala.

• Temporary position were I was educated within sales and watch repairing.