Ivette Pérez Badillo
Sweden
Summary
I am passionate about leaving a positive impact on the World and putting the customers at the heart of what I do. Trust is the foundation of my approach to building strong, collaborative teams. With over 18 years of experience in marketing and sales, I have a proven track record in both B2B and B2C sectors, managing global, regional, and local responsibilities. My experience spans emerging and mature markets across diverse cultural landscapes, giving me a well-rounded, holistic perspective. I am pragmatic, results-driven, and bring strong people skills and a positive mindset to every challenge.
Overview
18
18
years of professional experience
Work History
Global Brand Director & Regional Director Latam/Australasia
Essity Hygiene and Health AB
06.2021 - Current
- Responsible to drive Innovations in the Toilet Solutions category and lead the innovation team to deliver impactful and customer centric innovations across the globe
- Strong cooperation with the BU marketing organization to drive one Tork agenda
- Single point of contact for the overall PH business in Latam, Australasia and Vinda with the ambition to create a consistent Tork Brand agenda globally
- Acting as the main voice for innovation needs within GBIS PH and secure relevant roadmap for those regions
- The support goes across and beyond the GBIS scope including the connection with product supply, technology and PH BU, allowing to have a holistic business perspective to influence and enabling PH business success in those regions
Global Brand Innovation Director
Essity Hygiene and Health AB
09.2017 - 06.2021
- Define the overall hand wiping strategy in cooperation with the BU and drive the innovation strategy and roadmap
- Responsible for E2E innovations related to folded and continuous hand towel systems to secure and maintain our global #1 position in hand wiping solutions
Sr. Marketing and Product Support Manager PH MEIA
SCA Consumer Goods EEMEA
01.2016 - 09.2017
- Define marketing strategy within the MEIA region including where and how to win
- Responsible for the overall go to market including product assortment, sales & customer tools, and brand-building activities
- Secure the execution of the strategy across the region with clear set and follow up on local KPIs and collaboration with the markets
Marketing and Product Support Manager CT & AfH MEIA
SCA Middle East, India and Africa
01.2014 - 01.2016
- Regional function responsible to support the JVs, Licensees, and MEIA export teams to define and implement the CT and AfH GtM strategy with product support, sales tools, and brand-building activities (ATL/BTL), based upon the brand platforms developed by GHC and the Business Unit targets
National Accounts Manager AfH Mexico & Central America
SCA Mexico and Central America
02.2012 - 01.2014
- Responsible to drive the journey towards EC focus from sales
- Responsible for the strategy to get new National Accounts and develop current customers to strengthen our position in the market and improve business profit margins
- Strong collaboration with field sales and building synergies with our regional Key Accounts teams across the globe (mainly USA and EU)
Marketing AFH Mexico & Central America
SCA Mexico and Central America
08.2009 - 02.2012
- Responsible for Product, Brand and Marketing within the Away from Home Business in Mexico and Central America
- Activities include input to business and GtM strategies, Branding, Market research & analysis, Product development for all categories, Advertising & Promotion, Clients and Field Force Communication, Price positioning and Public Relations
Brand Assistant
SCA Mexico and Central America
09.2008 - 08.2009
- Away from home products development to ensure a competitive product portfolio and develop profitable products
- Household Towels Category, market research & analysis, product development, Advertising & Promotion, Consumer, Clients and sales tools Communication
Marketing Trainee
SCA Mexico and Central America
03.2008 - 09.2008
- Product Development & Quality complaints management
- Lead the local product development initiatives based on technology and market trends, being the link between marketing, manufacturing and finance
CEO’s Trainee
Novartis Pharma
12.2006 - 03.2008
- Time Management Project and Rotation plan through sales, market research and marketing with the objective to detect opportunities and improvement solutions
Education
Industrial and Systems Engineering -
Monterrey Institute of Technology and Higher Education CCM
Mexico City, Mexico01.2007
Skills
- Customer centricity
- Strategic thinking
- Holistic
- Leadership
- Analytical
- Brand builder
Languages
- Spanish, Native speaking
- English, Fluent speaking and writing
Timeline
Global Brand Director & Regional Director Latam/Australasia
Essity Hygiene and Health AB
06.2021 - Current
Global Brand Innovation Director
Essity Hygiene and Health AB
09.2017 - 06.2021
Sr. Marketing and Product Support Manager PH MEIA
SCA Consumer Goods EEMEA
01.2016 - 09.2017
Marketing and Product Support Manager CT & AfH MEIA
SCA Middle East, India and Africa
01.2014 - 01.2016
National Accounts Manager AfH Mexico & Central America
SCA Mexico and Central America
02.2012 - 01.2014
Marketing AFH Mexico & Central America
SCA Mexico and Central America
08.2009 - 02.2012
Brand Assistant
SCA Mexico and Central America
09.2008 - 08.2009
Marketing Trainee
SCA Mexico and Central America
03.2008 - 09.2008
CEO’s Trainee
Novartis Pharma
12.2006 - 03.2008
Industrial and Systems Engineering -
Monterrey Institute of Technology and Higher Education CCM
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