Iuliana BUDACA

01/2022 – Present.

• Delivered double-digit YTD eCommerce growth in the Nordics.
• Implemented price increases across all customers, protecting market strategy, and mitigating risk.
• Overdrove performance for the top SE customer, achieving #1 in Personal Care, and generating 11% of total Nordic business.
• Built and scaled a new on-demand business pillar, delivering market firsts, including B+ content, sustainability initiatives, and OTC online education.
• Led 'test and learn' campaigns, producing insights to inform strategic decisions.
• Driving cross-functional collaboration.

• Developed and executed channel strategies based on shopper insights and market trends, ensuring alignment with the overall country strategy.
• Identified growth opportunities through in-depth market and sales analysis, enabling collaboration between marketing and sales teams.
• Drove category growth across Grocery and Pharma channels, challenging the developed and executed channel strategies based on shopper insights and market trends, ensuring alignment with the overall country strategy.
• Identified growth opportunities through in-depth market and sales analysis, enabling collaboration between marketing and sales teams.
• Drove category growth across grocery and pharma channels, challenging the status quo to deliver measurable improvements.
• Led a strategic category management project with a major pharma customer, redesigning planograms based on shopper research and in-store navigation to secure prime shelf placement, aligning assortment, merchandising, and customer needs to maximize category performance.
• Acted as a key support for new product launches, equipping KAMs with compelling trade stories and actionable market insights to ensure optimal customer engagement and execution in line with channel strategies. The status quo was challenged to deliver measurable improvements.
• Led a strategic category management project with a major pharma customer, redesigning planograms based on shopper research and in-store navigation to secure prime shelf placement, aligning assortment, merchandising, and customer needs to maximize category performance.
• Acted as a key support for new product launches, equipping KAMs with compelling trade stories and actionable market insights to ensure optimal customer engagement and execution in line with channel strategies.

• As a Trade Marketing Manager, I was responsible for driving the brand penetration, market share, Net Revenue and Gross Margin in all the Nordic Countries.
• Picture of Success (PicOS) by brand /store format /country development, review and execution, translating LSM principles into actionable directives on execution in store
• Create compelling selling stories to the trade for all category growth initiatives (i.e. New Products Development, EPD’s), and trade engagement plans based on a thorough understanding of market conditions and trends
• Build tactical plans for promotions / sales force activation within each Nordic country and for large customers together with KAMs and local external sales teams.
• Lead Annual Brand /Customer Plan process on the base business (ie excluding innovation pipeline incremental), including financial impact of PicOS execution
• Development of sales presentation/materials and tracking/analysing 4Ps in-marks implementation for new entry products.
• Identify opportunities and issue recommendations based on analysis of market and sales data and help create a shared base of knowledge between Marketing and Sales.

• As Nordic Reporting Manager I was responsible for supporting the Marketing Department, in conjunction with all other departments, through timely and effective consumer data analysis, promotional and product insights, and development of customer presentations.
• Always try to bring new ideas on how to create reports that make it easier for the team to take decisions.
• Build new reports for the brands on country level , which improved data transparency across Nordics that makes it easier for the team to take decisions based on facts
• Created and implemented the Nordic Ms & WD tracking tools for top management which were was updated on monthly basis
• Adept at providing the sales team with accurate information and analysis with short lead time
• Deliver excellent quality and in time reports montly ( Nielsen reports/CRM reports/MyB reports)

• As Sales analyst I was supporting the team in identifying and finding solutions to close in-mkt 4Ps gaps & improving financial forecasting for channel, with analytical support from retailer and market data sources.
• Coordinated the database reportell-out, sell-in,sell-out, market share, distributors’ stock, matching new clients, updating the database
• Support the Key Account Managers (KAM’s) & Team Leaders (TL’s) with in-depth data analysis of strengths/weaknesses of current execution of LSM 4Ps strategies
• Develop 4 P reports by brand for Sweden and delivered by month for all for customers
• Launched a CRM Dashboard /Optimised P&L tracking at Customer and Brand level

• To follow and contribute to the successful conception and implementation of merchandising for make-up projects
• Reinforce brand image and brand visibility in stores. This includes regular updates on new product development and overall brand direction which needs to be reflected visually on shelf
• Manage the design and development of make up furniture and cassettes in line with international brand direction, tailored to local market; from brief through to final production and implementation / Manage stock of POSM & furniture
• Plan make-up animations in-store together with the marketing teams, coordinate the agency and make-up artists in order to ensure an excellent animation and brand image
• Manage investment and PLV budge

• Implementing in-store events in multiple key account networks by developing POSM & promotional mechanisms, achieving the company sales target
• Collaborating with BTL agencies and constantly prospecting the market
• Close follow-up on the project implementation stages by analysing sales evolution, centralizing field feedback and taking on-the-spot decisions for specific situations
• Building channel strategy together with key accounts by developing or adapting new promotional mechanism in order to increase sales and gain visibility

• Performing complex analyses of organizational performance and identifying opportunities for improvement that would support the achievement of sales objectives
• Interface with key counterparts in Marketing, Finance, Customer Service, Training, IT and Operations
• Developing the first contract database and procedure, baase for handing the quarterly discounts to the core traditional trade clients
• Providing sales support to Sales department

• Monitoring the performance of client advertising campaigns and providing improvement suggestions according to campaign performance
• Preparing and negotiating advertising and sales contracts

• Developing business plans and sales strategies in order to ensure achievement of company sales and profitability objectives