Herath Madduma Banda
Lomma
Summary
Experienced and effective Agri-Business Development Manager bringing forth valuable experience and passion for Agri-business management. Result-oriented with a proven track record of improving the company's market position and maximizing opportunities for financial growth. Adopt analytical thinking, strategic planning, leadership and building strong relationships with business partners.
Overview
18
18
years of professional experience
Work History
Directo Sales and Operation
Grow Lanka Agro Solutions Pvt Ltd
Colombo
10.2019 - 07.2023
- Conducted regular meetings with department heads to review progress on strategic initiatives.
- Worked with department managers to formulate annual budgets.
- Analyzed customer feedback data to identify trends in product performance or customer service issues.
Commercial Manager
Sotrader Olam International
Libreville
06.2016 - 12.2017
- Monitored project progress to ensure adherence to agreed upon deadlines.
- Conducted market research to create improved business plans.
- Developed regional category plans for merchandising, marketing and brand initiatives.
- Prepared presentations for management review highlighting key performance metrics.
- Managed customer relationships to ensure satisfaction with services provided.
- Conducted research into new market opportunities and potential clients.
- Facilitated meetings between stakeholders involved in commercial projects.
- Maintained updated knowledge through continuing education and advanced training.
Assitant Sales Manager
Hayleys Agriculture Holdings
Colombo
05.2005 - 06.2016
- Gained market share in new sales performance through aggressive team training.
- Cultivated strong relationships with key decision makers within target markets.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Created marketing materials including brochures, flyers, and presentations for potential customers.
- Provided technical advice or assistance regarding product features or specifications.
- Monitored competitor activities, analyzed trends in the marketplace, and adjusted sales techniques accordingly.
- Conducted weekly and monthly meetings to review progress against goals and objectives.
- Provided leadership on special projects as needed to drive business growth objectives.
- Met with team on weekly basis to identify sales opportunities, discuss strategies and execute new promotions.
- Supported sales team members to drive growth and development.
- Resolved customer complaints regarding sales and service.
- Developed strategies to increase sales volume and market share.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Education
Master of Science - Horticultural Science
Swedish University of Agricultural Sciences (SLU)
Sweden08-2023
MBA - Post Garaduate Diploma in MBA
Postgraduate Institute Od Agriculture, University
Peradeniya Sri Lanka08-2016
Bachelor of Science - Agriculture
Faculty of Agriculture, University of Peradeniya
Peradeniya Sri Lanka10-2001
Skills
- Creativity and Innovation
- Strategic Planning
- Budget Management
- Verbal and Written Communication
- Negotiation
- People Management
Timeline
Directo Sales and Operation
Grow Lanka Agro Solutions Pvt Ltd
10.2019 - 07.2023
Commercial Manager
Sotrader Olam International
06.2016 - 12.2017
Assitant Sales Manager
Hayleys Agriculture Holdings
05.2005 - 06.2016
Master of Science - Horticultural Science
Swedish University of Agricultural Sciences (SLU)
MBA - Post Garaduate Diploma in MBA
Postgraduate Institute Od Agriculture, University
Bachelor of Science - Agriculture
Faculty of Agriculture, University of Peradeniya
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