Helen Eftekhari
Copenhagen
Summary
With a strong foundation from Istituto Marangoni Milano in Fashion Styling my journey has led to a flourishing role as a Visual Merchandiser at Gucci. Here, my competencies in styling, e-commerce, and advertising converge to elevate the Scandinavian stores I cover, extending my impact to North Europe.
Overview
10
10
years of professional experience
Work History
Area Visual Merchandiser | Scandinavia
Gucci
04.2022 - Current
- Collaborating with store managers to develop effective visual merchandising strategies for seasonal promotions and events.
- Contributed to new store opening (London New Bond Street) and regularly visiting stores for VM support outside of Scandinavia (Netherlands and UK)
- Educating Client Advisors on guidelines and standard maintenance.
- Performing regular store visits to monitor visual standards, promote newness and offer support to local teams as needed.
- Used props and lighting to enhance appearance and visibility of displays.
Client Advisor
Gucci
08.2019 - 04.2022
- Responsible of the visual merchandising. Regular store rotations and updating the merchandise after newness and market.
- Strengthened client relationships through regular communication and proactive follow-up on inquiries.
- Enhanced team morale through consistent collaboration efforts aimed at fostering a positive work environment.
Brand Marketing Consultant
Fineprint LTD
07.2018 - 07.2019
- Managed client relationships, providing timely updates on project progress and ensuring satisfaction with deliverables.
- Developed creative assets for various marketing channels, maintaining consistent visual identity across platforms.
- Coordinated influencer partnerships that resulted in increased brand exposure among target demographics.
Visual Merchandiser
NKY Collections
01.2018 - 07.2018
- Supported VM of all five stores in the country which contained various high/premium brands such as Herve Ledger, Robert Graham, Hugo Boss, Michael Kors, Ralph Lauren, Lacoste and more.
- Monitored and replenished display inventory and restructured according to available stock.
Product Merchandiser
YOOX NET-A-PORTER GROUP
01.2017 - 01.2018
- Successfully cultivated 8 diverse brands with products in line with targeting respective brand image.
- Conducted regular market research to stay informed of industry trends and competitor strategies.
- Manage all visual aesthetics in the showroom including model fittings and styling for client presentations.
Assistant Showroom Manager
Roberto Musso
09.2016 - 01.2017
- Performed regular maintenance checks of showroom equipment to minimize downtime caused by technical malfunctions or other issues.
- Coordinated special events and promotions to increase foot traffic and generate brand awareness within the community.
- Increased showroom sales by implementing effective merchandising strategies and maintaining an appealing product display.
Flight Attendant
Emirates Airlines
08.2014 - 10.2015
- Demonstrated flexibility and adaptability amidst schedule changes, delays, or challenging situations while maintaining a positive attitude.
- Promoted brand reputation by exhibiting professionalism, friendliness, and attentiveness in every interaction with customers.
Education
Bachelor's - Fashion Styling
Istituto Marangoni
Milano07.2016
Management of Fashion And Luxury Companies
Bocconi University
Milano10.2020
Fashion As Design
MoMa
New York05.2020
Fashion Illustration
Folkuniversitetet
Stockholm04.2012
Skills
- Visual Merchandising
- Attention to Detail
- Brand Image Alignment
- Multitasking
- Teamwork and Collaboration
- Staff Training
- Excellent Communication
- Adaptability and Flexibility
- Continuous Improvement
- Decision-Making
Languages
Swedish
Native language
English
Proficient
C2
Italian
Elementary
A2
French
Elementary
A2
Kurdish
Advanced
C1
References
After request.
Timeline
Area Visual Merchandiser | Scandinavia
Gucci
04.2022 - Current
Client Advisor
Gucci
08.2019 - 04.2022
Brand Marketing Consultant
Fineprint LTD
07.2018 - 07.2019
Visual Merchandiser
NKY Collections
01.2018 - 07.2018
Product Merchandiser
YOOX NET-A-PORTER GROUP
01.2017 - 01.2018
Assistant Showroom Manager
Roberto Musso
09.2016 - 01.2017
Flight Attendant
Emirates Airlines
08.2014 - 10.2015
Bachelor's - Fashion Styling
Istituto Marangoni
Management of Fashion And Luxury Companies
Bocconi University
Fashion As Design
MoMa
Fashion Illustration
Folkuniversitetet
Similar Profiles
CHAHD OSMANCHAHD OSMAN
Senior Client Advisor at GucciSenior Client Advisor at Gucci
Geanine FioravanteGeanine Fioravante
Latin America Senior HR Director at GucciLatin America Senior HR Director at Gucci
Sawaros MartinezSawaros Martinez
Operations Controller at GucciOperations Controller at Gucci