Greg Bartholomeusz
Sollentuna,Stockholm
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches (B2B and B2C) to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
12
12
years of professional experience
Work History
Head of Marketing – Nordics and DACH
Wallbox Chargers
Stockholm
05.2022 - Current
- Complete marketing responsibility to build a sales led strategy (B2B and B2C) across the full Nordic/DACH region to support very large growth targets (Up to 300% YOY) at the same time as increasing brand awareness and increasing market share. Responsibilities included building a strategy that encompassed the full funnel - Awareness, Consideration and conversation. (Lead generation, Digital Campaigns, Social media and partner marketing)
Head of Product Manager Assistants (Global Product Management)
ARLA Foods
Stockholm
01.2018 - 04.2022
- Direct various team members, comprising nine PMAs spread across remote locations throughout U.K and Sweden.
- Responsible for bringing a product from an idea to placing it on the shelf
- Oversee project execution in all phases and monitor any modifications required regarding products and packing's within the region.
- Ensure efficient workflow by incorporating workstreams and devising optimal procedures
- Liaise with stakeholders, company supply chain, and commercial teams to optimise productivity.
Head of Trade Marketing (On-Trade), Northern Europe
Diageo
Stockholm
12.2016 - 01.2018
- Directed end-to-end commercial planning activities and activation calendar throughout Northern Europe for full spirit portfolio, including core and premium packages
- Oversaw global brand teams, whilst collaborating with focal persons, such as Managing Director, Customer Marketing Director, and Sales Director of Northern Europe to manage business worth £150M
- Spearheaded six-member team of Trade Marketing Managers, whilst steering on-trade activation operations for optimal product deliverables throughout Europe
- Orchestrated time-to-time training programmes to unlock team potential.
Head of Trade Marketing (On-Trade), NORDICS
Diageo
Stockholm
12.2015 - 11.2016
- Headed cross-border team, comprising three trade marketing managers, such as Sweden, Denmark, and Norway
- Coordinated with Global Brand Teams, Marketing Director, and Nordic Sales Director to improve marketing processes
- Promoted local investments and attained extra promotional funds from various global brand teams, whilst coordinating with wholesaler management and third party for distribution for Smirnoff Ice.
Commercial Manager – House of Beer (3PP)
Carlsberg, Sweden AB
Stockholm
11.2011 - 11.2015
- Championed commercial management initiatives to enhance brand exposure
- Maintained commercial portfolio focused on top products, like Budweiser, Corona, Kronenbourg 1664, Erdinger Weissbrau, and Stella Artois brands
- Monitored profit and loss accounts as well as oversaw channel management activities to track ongoing performance.
Education
Bachelors in Business Major: Marketing -
Griffith University
Skills
- Innovative Marketing Campaigns (Traditional and Digital)
- PR/ Go To Market plans
- Customer Behaviors / Commercial Insights
- Channel/category Management
- Lead Generation, digital campaigns and social media
- Definition of key KPI’s, targets, forecast and target market
- Campaign analysis, market research & Trends
- Strategic Planning, budgeting & execution
- Leadership of large and small teams (inc Remote)
- Stakeholder Management
- Sales Promotions
- Product Launches
- Campaign Planning
- Product Lifecycle Management
- Social Media Engagement
- Project Management
- Excellent Written and Verbal Communicator
- Marketing Plans
- Strategic Marketing
- Event Planning
Affiliations
Australian Institute of Management
Languages
Nationality: Australian & Swedish
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Head of Marketing – Nordics and DACH
Wallbox Chargers
05.2022 - Current
Head of Product Manager Assistants (Global Product Management)
ARLA Foods
01.2018 - 04.2022
Head of Trade Marketing (On-Trade), Northern Europe
Diageo
12.2016 - 01.2018
Head of Trade Marketing (On-Trade), NORDICS
Diageo
12.2015 - 11.2016
Commercial Manager – House of Beer (3PP)
Carlsberg, Sweden AB
11.2011 - 11.2015
Bachelors in Business Major: Marketing -
Griffith University
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