Seasoned marketing and growth leader with 13+ years helping software and technology companies scale. One foot in Product and the other in Marketing creating actionable go to market strategies, including positioning and product launches. Microsoft Teams usage grew 255% and Einride's market value increased by 3x. Passionate to work in an ever evolving and demanding environment, challenging the status quo. Shine when bringing order to the chaos and where expected to deliver outsized impact.
Hi, I’m
Fredrik Wolbe
Head Of Product Marketing
Ekerö,Stockholm
Summary
Overview
16
years of professional experience
5
years of post-secondary education
5
Certifications
3
Languages
Work History
EinrideStockholm
Head of Product Marketing
02.2023 - Current
Job overview
- Established Product Marketing function responsible for positioning of Einride and its offerings toward shippers across verticals and customer types
- Lead GTM and how Einride sell its offerings, facilitating cross- functional collaboration and alignment across product, sales, design and marketing
- Launched offer repositioning in Sept 23, led by data insights, including new GTM strategy, messaging and more - implemented with change management program
- Orchestrated launches for multiple new products and two new business units, to expand market share
EinrideStockholm
Head of Market and Customer Experience
09.2021 - 02.2023
Job overview
- Operational CMO, built out team of 55 leaders of leaders and individual contributors across Design, Marketing, Communication and Creative Production, during period of hyper growth
- Launched marketing and PR activities for new product lines and market penetration, including two annual events
- Managed budget of $12M
- TIME 100 Best Inventions and #2 on LinkedIn Top Startups 2022
MicrosoftRedmond
Sr. Product Marketing Manager
06.2019 - 08.2021
Job overview
- Planned new product launch and release while managing cross-functional implementation of plan.
- Developed and implemented Microsoft Teams overall blog communication strategy
- Drove Teams for Education go-to-market targeting Enterprise sales through Microsoft field sellers and partners
- Led and developed Customer Lifecycle reporting and analysis for Teams' funnel, end to end
- Microsoft Teams MAU growth of 255%, over 100M user growth
- Teams for Education growth of >7x, from 7M to 50M MAU
MicrosoftStockholm
Chief of Staff to GM of Microsoft Sweden
10.2016 - 05.2019
Job overview
- Driving and accelerating Microsoft Sweden's growth agenda
- Led executive communications for General Manager and leadership team
- Developed and implemented operational planning including Rhythm of Business processes
- Best performing Microsoft subsidiary 2017
MicrosoftStockholm
Windows Category Manager
11.2014 - 10.2016
Job overview
- Driving Windows Category growth and adoption across all Microsoft Consumer Channels
- Part of leadership team in Microsoft Consumer Channels Group
- Responsible for revenue, profit and marketing budget and critical subsidiary scorecard KPIs for Windows licenses and devices
- Doubled share YoY of Windows tablets against Apple and Android
- Overachieved revenue budget with 165% attainment in 2016
- Touch Theory campaign nominated for best content in Swedish Content Awards
MicrosoftStockholm
Business Group Lead
05.2013 - 11.2014
Job overview
- Part of Microsoft Dynamics leadership team leading marketing planning and owning marketing budget and performance
- Developed business and marketing strategy with execution plans to generate product revenue, scorecard attainment, share goals and long-term brand health
- Managed team of five inside sales representatives and marketers
- Led several product launches in country, including Microsoft's first CRM/ERP SaaS offering
- Initiated and led development of new best-practice market communications
- Nominated as High Potential two consecutive years
MicrosoftStockholm
Partner Technology Strategist
01.2010 - 04.2013
Job overview
- Responsible for developing partner skills with regards to developer competence, product knowledge and product roadmap
- Worked in close collaboration with leadership team at partner creating skills plans and executing on these plans
- Launched 5+ platforms for new cross-partner learning and collaboration creating lasting impact in Dynamics developer community
Peregrine ConsultingStockholm
Business Strategist and Founder
06.2007 - 01.2010
Job overview
- Consulting assignments focused on startup innovation commercialization, go-to-market strategies, and business plan development.
Business SwedenDubai
Market Analyst Intern
06.2008 - 08.2008
Job overview
- Developing market analysis and go-to-market strategies for well-known Swedish brands
- Conducted consumer data analysis on products to provide guidance to Swedish clients seeking to expand in the Middle East
Education
Royal Institute of TechnologyStockholm
Master of Science from Industrial Engineering And Management, Software Engineering
05.2004 - 05.2009
University Overview
Minored in Brand Management and Project Management
Skills
Cross-functional Collaboration
undefinedCertification
Compete to Create - High Performance Mindset
Additional Information
Additional Information
- https://www.linkedin.com/in/wolbe/
Timeline
Head of Product Marketing
Einride
02.2023 - Current
Head of Market and Customer Experience
Einride
09.2021 - 02.2023
Compete to Create - High Performance Mindset
11-2019
Coaching Habits
06-2019
Sr. Product Marketing Manager
Microsoft
06.2019 - 08.2021
INSEAD Value Negotiation
11-2018
PROSCI Change Practitioner
04-2018
Storytelling in the Age of Digital Transformation
06-2017
Chief of Staff to GM of Microsoft Sweden
Microsoft
10.2016 - 05.2019
Windows Category Manager
Microsoft
11.2014 - 10.2016
Business Group Lead
Microsoft
05.2013 - 11.2014
Partner Technology Strategist
Microsoft
01.2010 - 04.2013
Market Analyst Intern
Business Sweden
06.2008 - 08.2008
Business Strategist and Founder
Peregrine Consulting
06.2007 - 01.2010
Royal Institute of Technology
Master of Science from Industrial Engineering And Management, Software Engineering
05.2004 - 05.2009
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