Years of international professional experience
Estelle Louvel
Marketing and Communication Manager
Stockholm,https://www.linkedin.com/in/elouvel/
Summary
Dynamic and versatile marketing professional with rich international experience, I possess a deep understanding of diverse marketing strategies including brand building, shopper marketing, digital and social media, omnichannel, and trade marketing. My approach is characterized by a fusion of purposeful leadership and collaborative teamwork. As a strategic thinker with a creative mindset, I am committed to continuous improvement and innovation, always seeking to add value. Passionate about personal development and lifelong learning, I am deeply interested in sustainability strategies and innovations, aiming to reduce environmental impact and contribute to a better society.
https://www.linkedin.com/in/elouvel/
Overview
25
25
Work History
Channel Marketing & Communication Lead Europe
Electrolux AB
09.2022 - Current
- Elevate brand visibility by developing and executing channel marketing strategies.
- Increase brand preference with effective channel marketing initiatives, including B2C, influencer B2B media program targeting professionals architects, designers and the building industry globally.
- Optimize marketing budget allocation by regularly analyzing campaign performance and adjusting strategies accordingly.
- Develop and implement an exclusive partner program to drive preference and profitable growth.
- Created content and customized marketing digital tools to increase categories and innovations awareness.
- Maximize advertising efforts by developing content for social media campaigns.
- Boost engagement with the creation of tailored targeted marketing campaigns.
Omnichannel Marketing Lead Europe
Electrolux AB
10.2020 - 08.2022
- Created and implemented the omnichannel marketing strategy & blueprint across channels and touchpoints.
- Optimized and established new ways of working.
- Created compelling and thought leadership content that effectively communicated brand and design stories across multiple platforms.
- Managed innovative digital projects with AR & Live shopping to create seamless consumer experiences from conceptualization to live monitoring.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Created and managed social media campaigns to increase brand awareness.
- Boosted social media engagement through the creation of tailored content and targeted marketing campaigns.
Retail & Shopper Marketing Lead Europe
Electrolux AB
02.2014 - 09.2020
- Defined and implemented the retail channels marketing strategy and playbooks.
- Lead the 360 creative campaigns across categories and channels.
- Created new trade marketing activities & partnership concept for B2B partners & sales channels.
- Monitored the effectiveness of in store marketing activities.
- Enhanced brand visibility through the implementation of targeted promotional campaigns.
- Strengthened relationships with key industry partners through strategic collaborations and initiatives.
- Improved product positioning by conducting market research, analyzed consumer trends, purchasing behavior, to drive more informed marketing decisions.
- Streamlined communication channels through the development of effective retail marketing materials.
- Implemented data-driven decision making, enhancing overall retail marketing effectiveness.
- Created compelling visual merchandising displays to showcase products effectively and attractively to customers, increasing sales revenue.
- Coordinated seasonal promotional campaigns, aligning offers with consumer demand patterns for optimal results during peak periods.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Brand Experience Manager EMEA
Electrolux AB
05.2012 - 02.2014
- Conceptualized and rolled out a refreshed brand visual identity across various channels, leading to a cohesive brand image within the EMEA region.
- Created Brand strategy, playbooks to ensure a consistent activation across the EMEA region.
- Supported tailored marketing plans to ensure local market success.
- Increased brand awareness by developing and executing 360 marketing campaigns.
- Monitored the brand performance across regions.
- Strengthened brand positioning through consistent messaging and visual identity efforts.
- Optimized product portfolio by conducting thorough market research and analysis.
- Developed strategic partnerships with key industry influencers to amplify brand presence.
- Led creative development for all advertising, promotional materials, and in-store merchandising.
- Coordinated trade shows and events to showcase the company's offerings and increase visibility in target markets.
- Analyzed competitive landscape to identify opportunities for differentiation and growth, researched market trends to identify customer needs and preferences for strategic planning.
- Collaborated closely with sales teams to develop targeted promotions that drove revenue growth.
Business & Product Marketing Manager EMEA
Electrolux AB
01.2011 - 05.2012
- Spearheaded the development and execution of a new global brand strategy, successfully enhancing brand positioning and recognition in key markets.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Drove innovation by identifying key opportunities, resulting in the creation of forward-thinking category roadmaps that aligned with market trends and consumer needs.
- Streamlined content creation process by establishing an editorial calendar and managing contributors effectively.
- Implemented ongoing training programs for the marketing team to keep them updated on industry trends and best practices.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Led the development and implementation of a robust category strategy, incorporating extensive consumer research to inform product naming, positioning, and a new ranging structure, significantly improving market alignment and consumer appeal.
- Orchestrated the coordination and execution of international professional fairs and events, enhancing brand visibility and strengthening industry relationships.
Product Marketing Manager EMEA
Electrolux AB
06.2007 - 12.2010
- Developed the "Master Marketing Brief" tool, revolutionizing go-to-market activities and fostering innovation.
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Pioneered the identification of new product opportunities through comprehensive consumer research, driving market expansion.
- Led the coordination and development of essential marketing tools, successfully launching new product ranges.
- Organized and actively participated in key sales events and international business fairs, expanding brand reach and industry networking.
- Implemented strategic initiatives during internal sales and range review events, substantially improving team alignment and market response strategies.
- Optimized product positioning with targeted messaging for various customer segments.
Product Marketing and Range Planning Manager EMEA
Electrolux AB
10.2006 - 05.2007
- Orchestrated the seasonal ranging process, innovating with the creation of a comprehensive range catalogue tool, enhancing selection efficiency and accuracy.
- Drove the definition and architecture of product ranges, significantly improving market alignment and customer satisfaction.
- Crafted compelling product messaging and established a robust EU pricing index, ensuring competitive positioning across product lines.
- Developed and delivered impactful product training tools, substantially enhancing team knowledge and sales effectiveness.
- Defined and implemented a dynamic product communication launch toolkit, accelerating market penetration and brand recognition.
International Trade & Export Manager
Pianca Italy
01.2005 - 06.2006
- Expertly managed a portfolio of agents and key accounts, fostering strong relationships that led to sustained business growth and customer loyalty.
- Spearheaded the design and implementation of innovative furniture showrooms, collaborating with top architects and shop owners to elevate brand presence and customer experience.
- Played a pivotal role in organizing and participating in international trade fairs, significantly enhancing brand visibility and forging key industry connections.
- Devised and executed comprehensive product training programs, markedly improving sales team expertise and customer engagement.
- Crafted and translated detailed product argumentation and installation literature, ensuring clarity and accessibility, thus enhancing customer understanding and satisfaction.
- Expanded export market presence by identifying and securing new business opportunities.
- Enhanced customer satisfaction by providing exceptional support and resolving issues promptly.
Project Manager, PMO
Exel Global Logistics
01.2004 - 06.2004
- Increased stakeholder satisfaction by maintaining clear communication channels and providing regular progress updates.
- Managed cross-functional teams to deliver projects on time, within scope.
- Led the development of project charters, aligning team objectives and driving project success through effective leadership and clear goal-setting.
- Produced advanced data analysis and supply chain management (SCM) scenario modeling, enabling informed decision-making and operational efficiency improvements.
- Elaborated Request for Quotation (RFQ) documents, streamlining procurement processes and fostering competitive supplier engagements.
Supply Chain Analyst - MBA
Electrolux AB
08.2003 - 01.2004
- Spearheaded the development and implementation of a Supply Chain Connectivity & Efficiency project, significantly enhancing operational workflows and communication channels.
- Conducted comprehensive analysis to identify bottlenecks in the supply chain, devising strategic solutions that improved overall connectivity and responsiveness.
- Collaborated with cross-functional teams to ensure seamless integration of new supply chain practices, fostering a culture of continuous improvement and innovation.
- Monitored and reported on project performance metrics, demonstrating notable improvements in supply chain speed, accuracy, and reliability.
International Sales & Business Development Manager
TCI Transport Consultancies International
10.1993 - 06.2002
- Spearheaded the development of logistics activities and new business ventures between France and the USA, fostering international trade and revenue growth.
- Led the strategic openings of branch offices in CDG Roissy and Le Havre port, France, expanding operational capabilities and enhancing regional influence.
- Specialized in managing complex hazardous and pharmaceutical shipment projects, ensuring compliance, safety, and efficiency.
- Oversaw the smooth running of daily import/export operations, maintaining high standards of operational excellence and customer satisfaction.
Education
Business Sustainability Management -
University of Cambridge - CISL
04.2022
Inner MBA - Conscious Business and Leadership -
New York University - NYU
06.2021
MBA - Master of Business Administration -
Kedge Business School / France and Italy
02.2004
Master of Science - International Business
Neoma Business School / France
06.1995
Bachelor of Science - International Trades
EM Normandy Business School
France06.1993
Bachelor of Arts - Foreign Languages, Latin American Civilization
Rouen Normandy University
France 06.1991
Skills
- B2B & B2C Marketing
- Coaching & Mentoring
- Digital Marketing
- Marketing Strategy
- Cross functional Collaboration
- Social Media Marketing
- Omnichannel Marketing
- Category Marketing
- Market Research & Consumer Insights
- 360 Commercial Launches Management
- Shopper Marketing
- Content creation & production
- Sustainability Marketing
- Strategic Planning
- SEO Optimization
- Target Audience Analysis
- Campaign Management
- Brand Management
- Digital Media
- Communications Management
- Marketing Strategies
Certification
- B Corp Leaders - Impact Hub Amsterdam (02/2022 - 08/2022)
- Co-Active Professional Certified Coach by The Co-Active coaching institute (CPCC) (02/2020)
- Accredited Professional Coach by The International Coaching Federation ICF (ACC) (02/2020)
- Digital Branding and Engagement Certification by Curtin University online programme (12/2015)
Languages
French
Native or Bilingual
English
Native or Bilingual
Italian
Full Professional
Spanish
Professional Working
Timeline
Channel Marketing & Communication Lead Europe
Electrolux AB
09.2022 - Current
Omnichannel Marketing Lead Europe
Electrolux AB
10.2020 - 08.2022
Retail & Shopper Marketing Lead Europe
Electrolux AB
02.2014 - 09.2020
Brand Experience Manager EMEA
Electrolux AB
05.2012 - 02.2014
Business & Product Marketing Manager EMEA
Electrolux AB
01.2011 - 05.2012
Product Marketing Manager EMEA
Electrolux AB
06.2007 - 12.2010
Product Marketing and Range Planning Manager EMEA
Electrolux AB
10.2006 - 05.2007
International Trade & Export Manager
Pianca Italy
01.2005 - 06.2006
Project Manager, PMO
Exel Global Logistics
01.2004 - 06.2004
Supply Chain Analyst - MBA
Electrolux AB
08.2003 - 01.2004
International Sales & Business Development Manager
TCI Transport Consultancies International
10.1993 - 06.2002
Business Sustainability Management -
University of Cambridge - CISL
Inner MBA - Conscious Business and Leadership -
New York University - NYU
MBA - Master of Business Administration -
Kedge Business School / France and Italy
Master of Science - International Business
Neoma Business School / France
Bachelor of Science - International Trades
EM Normandy Business School
Bachelor of Arts - Foreign Languages, Latin American Civilization
Rouen Normandy University
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