Eric Halling

Managing the SILVA PRO brand towards new customers in the professional business. Strategically implementing sales plan internally and activating Go-To-Market plan globally. Involved in product development and strategic marketing plan. Negotiating and signing contracts with distributors and wholesales starting in the Nordic region.

Built and maintained strong relationships to drive business growth in the sport/outdoor business and professional business. Product managing several existing brands in the portfolio and negotiating with brands.

Managing the brand Buff initially towards the sport and outdoor market. Taking over previous distributors customers and increasing business with existing brands. Handling key accounts and increasing client base. This leading to a 30% increase yearly for the Swedish market in both sport/outdoor and the professional market.

Building a customer base in the company's new business area towards the sport business with consumer electronic brands, such as Beats by Dre, Lifeproof, Monster Headphones, Gloryfy Unbreakable etc.

Started with telephone sales to increase business with sleeping accounts to excel to higher customer levels. Last couple of years focusing on building a customer base in markets outside of bicycle business by identifying new targets with new products in mainly running, fishing and outdoor.