Eric Blomquist

Situation:

• Fluctuating electricity prices in Europe created an opportunity to empower households with data-driven planning tools.

Task:

• Develop a new consumer-focused service offering real-time energy forecasts to reduce electricity costs.

Action:

• Conceived, built, and launched PlaneraElen.se, Sweden's first platform providing weekly electricity price forecasts for consumers.
• Led cross-functional collaboration across design, development, and energy domain experts.
• Introduced educational content and price prediction tools to improve consumer decision-making.

Result:

• Enabled households to save thousands of SEK per year.
• Created a scalable business unit within Eternia.
• Established brand positioning as a transparent, consumer-first energy tech innovator.

Situation:

• As part of the CTO Office, Ericsson needed to coordinate future-facing strategy across technologies and business units.

Task:

• Define and execute XR strategy, lead design governance, and manage key industry partnerships.

Action:

• Drove Ericsson's XR strategy, directly reporting to the Executive Leadership Team.
• Chaired the Ericsson Product Design Board, aligning UX leaders across business areas.
• Coordinated the strategic CTO relationship with Sony, including bi-quarterly C-level engagements.
• Guided XR direction in Ericsson's Vonage acquisition and Global Network Platform.
• Co-led engagements with Unity Technologies on enterprise XR solutions.

Result:

• Recognized with Impact Award, Key Contributor Award, and 'Extraordinary Business Impact' honors.
• Unified product design across Ericsson, contributing to improved speed and consistency of development.
• Helped secure Ericsson's position at the forefront of networked XR experiences.

Situation:

• Selected for Ericsson's top career acceleration program focused on leadership and innovation.

Task:

• Contribute to product and business development efforts, emphasizing user-centric future use cases.

Action:

• Spearheaded internal research on verticals such as Oil & Gas and immersive tech.
• Completed a 6-month rotation in Silicon Valley, working with researchers on real-time XR applications.
• Participated in leadership modules across Sweden, India, and the US.

Result:

• Delivered strategic insights to Ericsson's private 5G offerings.
• Deepened expertise in XR, monetization, and enterprise applications.

Situation:

• Start-up in the immersive advertising space looking to expand its gaming and XR footprint.

Task:

• Build partnerships with game studios and create prototypes to demonstrate potential of non-intrusive advertising and AR/VR.

Action:

• Formed B2B relationships with major game studios.
• Developed an AR navigation prototype, showcased at the UITP Global Public Transport Summit.

Result:

• Contributed to Adverty's thought leadership in the AR advertising ecosystem.
• Expanded product pipeline and prototype validation tools.