Summary
Overview
Work History
Education
Skills
Timeline
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Emelie Holgersson

London, UK

Summary

A creative pragmatist and AI adept marketer with over 10 years of experience. Worked with generative AI, SaaS, data products, gaming, venture capital, and lifestyle for brands such as Stability AI, Sonantic AI, Antler VC, Nike, Red Bull, and HP Inc. I have global experience working in cross-functional teams across EMEA, APAC, and the US, managing complex multi-stakeholder projects and coaching talent - from C-suite to interns.

Overview

10
10
years of professional experience

Work History

Head of Marketing

Paradime.io
Remote/London
06.2023 - Current
  • Scaling the Go-to-Market Function: Part of the GTM team, actively building the marketing function from the ground up
  • Key activities included partnerships, product launches, social media (paid, organic), performance marketing, CRM, content creation (blogs, case studies, guides), SEO, website optimization, and marketing analytics
  • Revenue Growth: Saw a 430% increase in won inbound deals from Q1 to Q2
  • Mainly SMB deals, and a few enterprises
  • MQL Boost: Developed a new MQL strategy with DevRel: the dbt Data Modeling Challenge, a virtual hackathon where participants use Paradime
  • Result so far: a 550% increase in MQLs, with LinkedIn as the #1 acquisition channel
  • Website Engagement: Boosted engagement rate (GA4 Metrics) from 24% to 50% by developing a new brand playbook, refining messaging, redesigning the user journey, optimizing content, and aligning metadata with site content
  • Social Media Speed and Scalability: Prioritized speed and scalability, outperforming our main competitor (a unicorn with a 25+ marketing team) by producing more content, surpassing them by 35% in LinkedIn activity, and achieving a better engagement-to-follower ratio (0.36 vs
  • 0.17).

Go-to-Market - PR and Marketing

Stability AI
London
10.2022 - 03.2023
  • Product Launch Strategies: Worked closely with product and community teams on product and AI model launches
  • Co-Marketing Initiatives: Developed co-marketing efforts with artists (e.g
  • Chainsmokers), creators, and agencies
  • Event Management: Led operations for our San Francisco launch event with a 98% turnout
  • Attendees incl
  • Sergey Brin (cofounder, Google) and Naval Ravikant (cofounder, AngelList)
  • PR and Comms: Assisted with PR around our funding announcement, securing features in Forbes, Bloomberg, TechCrunch, The New York Times, and Business Insider.

Marketing Lead

Sonantic AI (Technology acquired by Spotify)
London
05.2022 - 10.2022
  • Demand Generation: The first marketing hire and part of the GTM team, focusing on demand generation
  • Marketing Transparency: Built a company-wide marketing analytics dashboard in Google Data Studio, enhancing visibility and transparency across marketing activities
  • Acquisition Communication Strategy: Developed and implemented the communication strategy for the acquisition
  • Product Marketing: Worked with Spotify's global product marketing team to align on market and audience insights.

Associate Marketing Director

Antler VC
London
12.2019 - 05.2022
  • Responsibilities and Multitasking: Global brand management, global marketing operations, and UK marketing communications and PR
  • Contributed to scaling the global marketing function from 5 to 20 locations
  • UK Incubator Growth: Drove growth alongside the talent team, resulting in over 12,000 applications
  • Activities incl
  • Referral programs, content marketing, social media (paid, organic), in-person events, webinars, SEO, etc
  • Social Media Content: Global content creation, with some formats achieving 500% above average engagement rates
  • Brand Partnerships: Built and coordinated brand partnerships and co-marketing initiatives with European communities like Female Founders, General Assembly, and WeWork
  • Portfolio Support: Collaborated with our UK portfolio companies (40+ companies across several industries) on their brand development, product marketing, go-to-market strategy, retention tactics, etc.

Product Marketing Manager

Tetra
London
04.2018 - 12.2019
  • Sales Collaboration: Worked with the sales and BD team to implement effective marketing, ABM, and sales strategies
  • Product Marketing: Led product marketing for our B2B SaaS solution, developing value propositions, messaging, sales enablement materials, and more
  • User Experience: Partnered with product developers to improve the user experience of our SaaS platform
  • Brand Identity: Executed the development and implementation of a new brand identity, including strategic vision and visual identity.

Global Social Media Manager

HP Inc
Stockholm
09.2016 - 04.2018
  • Intrepreneurship: Part of the Global Social Media Team, and built the Nordic in-house social media function for organic and paid channels, including LinkedIn, Twitter, Facebook, and Instagram
  • Influencer Marketing: Spearheaded influencer programs, managing comedy, fashion, and gaming talents
  • One campaign resulted in free features worth £20,000 by influencers not on our payroll due to word-of-mouth
  • Data-Driven Culture: Established a data-driven approach with customized reports, audience analysis, and A/B testing
  • Creative and Social Lead: Led creative and social campaigns for lifestyle, premium, and gaming products
  • Key achievements include: Nordic Sprocket Launch - Festival Campaign: Sold out HP Online Store in two weeks
  • OMEN by HP at DreamHack: 120% increase in brand engagements compared to the previous year
  • Black Friday Campaign: Delivered a 2500% ROI through a paid social media campaign using HP Store online data.

Content Writer

Red Bull (Culture and Music)
Stockholm
05.2016 - 02.2018
  • Content Writer: Wrote articles about the Swedish music scene.

Creative Strategist and Account Executive

River Creative Agency
Stockholm
11.2014 - 05.2016
  • Campaign Strategy and Management: Managed end-to-end campaigns, from creative brief to execution and follow-up, with a focus on social media and digital channels
  • Key projects include: Philips Sound Campaign: Content creation and campaign management for Philips Sound
  • The first project I worked on was a music video with Mando Diao and Mapei, promoting the Philips Spotify Multiroom Speaker
  • Nike 'JDI STHLM' Campaign: A six-month digital campaign leading up to a big training event in Stockholm City
  • Worked with social media community management
  • As a result of the campaign, our client Nike Northern Europe was nominated Brand Team of the Year internally at Nike
  • SF Studios Rebranding: One of the biggest film production and distribution companies in the Nordics, founded in 1919
  • Focused on digital strategy, including social media management.

Education

Graphic Design (courses) -

Central Saint Martins
01.2023

Diploma in Marketing Communications -

Berghs School of Communication

B.Sc. in Business and Management -

Lund / Gothenburg University

English Language and Literature (courses) -

University of Sussex

Skills

  • Webflow
  • Wordpress
  • Google Analytics
  • Hotjar
  • Hubspot
  • Salesforce
  • Sprinklr
  • Mailchimp
  • Intercom
  • Trello
  • Notion
  • Jira
  • Figma
  • Canva
  • Adobe Suite
  • SEMrush
  • VidIQ
  • Moz
  • Google Search Controle
  • Google Keyword Planner
  • And more

Timeline

Head of Marketing

Paradime.io
06.2023 - Current

Go-to-Market - PR and Marketing

Stability AI
10.2022 - 03.2023

Marketing Lead

Sonantic AI (Technology acquired by Spotify)
05.2022 - 10.2022

Associate Marketing Director

Antler VC
12.2019 - 05.2022

Product Marketing Manager

Tetra
04.2018 - 12.2019

Global Social Media Manager

HP Inc
09.2016 - 04.2018

Content Writer

Red Bull (Culture and Music)
05.2016 - 02.2018

Creative Strategist and Account Executive

River Creative Agency
11.2014 - 05.2016

Graphic Design (courses) -

Central Saint Martins

Diploma in Marketing Communications -

Berghs School of Communication

B.Sc. in Business and Management -

Lund / Gothenburg University

English Language and Literature (courses) -

University of Sussex

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Emelie Holgersson