Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
References
Timeline
Generic

Elca Eli Cardoso Pereira

Stockholm,AB

Summary

Results-oriented Communications and Marketing Specialist with a proven track record in leveraging both soft and hard skills to produce compelling visual content that engages and informs customers. Demonstrates strong communication abilities and collaborative spirit, complemented by proficiency in desktop publishing tools and graphic design software. Committed to ongoing professional development through workshops, industry publications, and active participation in professional organizations.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Marketing and Graphic Design Specialist

Consultant - ABIPTOM SARL
10.2022 - 06.2024
  • Managed the company's social media accounts creating promotional content, driving leads and client engagement.
  • Designed graphic material for different institutions.
  • Produced promotional videos as part of engaging campaigns.
  • Worked closely with clients throughout the entire design process ensuring their satisfaction with end results.

Advertising and Promotions Specialist

MTN
10.2022 - 05.2023
  • Created advertisements for print, radio, television, and online media outlets, leading to a 10% increase in direct consumer engagement within the first trimester.
  • Developed and implemented promotional strategies through market research studies, opinion surveys, or needs assessments to understand customer and market opportunities, achieving the brand awareness quarter target.
  • Executed successful cross-promotional campaigns in collaboration with the Sales department across multiple channels, such as "Tudo Redi."
  • Tracked non-sale metrics for demonstrations to help improve future promotions with better information and techniques.

Communications, Brand & Advocacy Coordinator

SOS Children's Villages
09.2020 - 09.2022
  • Created and implemented an innovative communications and marketing strategy for the organisation's digital and offline platforms through market research and identified opportunities. Leading to a 40% increase in brand awareness and leads in the course of the years.
  • Designed, implemented, and reported the performance campaigns to enhance brand awareness and fundraising, such as "Cabaz di Mininu", resulting in an additional €11000 in the annual sponsoring/fundraising revenue.
  • Developed comprehensive marketing and public relations plans, supporting the annual 10-sponsor target per village.
  • Developed and implemented advocacy campaigns to promote awareness of issues, such as child safeguarding policies' implementation.
  • Established and maintained strategic partnerships with other NGOs, enhancing the reach and impact of advocacy campaigns, leading to 3 key agreements within 1 year

Communications Intern

UNICEF
11.2019 - 05.2020
  • Managed social media accounts by strategizing and creating content, contributing to an increase in reach by 80%.
  • Supported the development of plans or materials to communicate organizational initiatives beneficial to the targeted focus groups, such as the COVID-19 communication campaign and the birth registration campaign.
  • Leveraged CMS platforms, like Drupal to create and develop content for the organization´s website.
  • Cultivated positive relationships with media organizations and programme collaborators to support PR and advocacy objectives.

Education

Master's - Business Administration: Marketing

Stockholm University
Stockholm, Sweden
06-2026

Bachelor's - Visual Communication Design

University of Kocaeli
Turkey
06-2018

Erasmus Exchange - New Technologies in Art and Communication

Academy Albertina of Fine Arts of Turin
Italy
01.2017

Skills

  • Expertise in Creative Design Tools
  • Advanced Microsoft Office Skills
  • Advanced Video Editing
  • Proficient in CMS Tools
  • Google Analytics
  • Digital marketing
  • SEO
  • Visual storytelling
  • Research
  • Editing
  • Publishing
  • Creative writing
  • Photography
  • Ads
  • E-commerce

Certification

  • TOEFL
  • Google Analytics 4

Languages

Portuguese
First Language
English
Proficient (C2)
C2
French
Advanced (C1)
C1
Turkish
Advanced (C1)
C1
Swedish
Elementary (A2)
A2

References

References available upon request.

Timeline

Marketing and Graphic Design Specialist

Consultant - ABIPTOM SARL
10.2022 - 06.2024

Advertising and Promotions Specialist

MTN
10.2022 - 05.2023

Communications, Brand & Advocacy Coordinator

SOS Children's Villages
09.2020 - 09.2022

Communications Intern

UNICEF
11.2019 - 05.2020
  • TOEFL
  • Google Analytics 4

Master's - Business Administration: Marketing

Stockholm University

Bachelor's - Visual Communication Design

University of Kocaeli

Erasmus Exchange - New Technologies in Art and Communication

Academy Albertina of Fine Arts of Turin
Elca Eli Cardoso Pereira