Daniel Yttergren
Digital Transformation Leader | Senior Project Manager
Summary
Digital transformation leader with 20+ years experience delivering enterprise web and platform transformations for global B2B and B2C organizations. Proven expertise in customer experience optimization, project management, and digital strategy implementation.
Core Competencies:
- Digital Transformation Strategy, Customer Experience (CX) Leadership, Enterprise Web Development, Project Management (Prince2, SAFe 6.0), Cross-functional Team Leadership, CMS Implementation (Adobe Experience Manager, Drupal, Sitecore, Optimizely), E-commerce Platform Development, MarTech Integration, Data-driven Decision Making, Agile Methodologies
Overview
21
21
years of professional experience
10
10
years of post-secondary education
3
3
Languages
Work History
Customer Experience Lead - Projects
Ellevio AB
2023.04 - 2025.07
- Company Overview : A major energy company
- Led a microservices-based project leveraging Microsoft Azure to implement a new system architecture at Ellevio, a major energy company. The initiative was part of a broader digital transformation strategy aimed at modernizing Ellevio's system landscape to unlock greater business value from data. The project focused on enhancing customer experience and internal efficiency by making high-quality data accessible to AI solutions, MarTech, and customer service platforms. I led a cross-functional team of developers, solution architects, testers, digital business developers, CX leads, product owners, and external partners specializing in marketing automation and customer service technologies.
- Led the development of Projektkartan (The Project Map), a web application designed for Ellevio's field projects.
- Conducted an CRM pre-study and evaluated a wide range of leading systems. The project aimed to map the current situation, define strategic target visions, a change management plan and establish clear requirements for a new CRM solution.
- A major energy company focused on digital transformation.
Project Manager Digitalization & IT
Kia Sweden
2020.06 - 2023.04
- Company Overview: An automotive company
- Led an ecommerce program including new cars sales, used cars sales, digital services around ownership (existing customers), insurance solutions & financial solutions. I have been responsible for setting the ecommerce vision, vendor selection and setting up the project and related sub projects.
- Managed the implementation of a CRM/customer service solution in Zendesk, resulting in optimized handling of incoming customer inquiries.
- Led a product database project with data from SAP to an automatic API connection to various sources - removing manual work & consolidating several systems.
- An automotive company focused on digitalization and IT solutions.
Digital Development Manager
Tikkurila Oyj - Alcro/Beckers
2018.08 - 2020.06
- Company Overview: A company in the coating industry
- Led a program to drive the development of innovative digital products and services for several brands on several markets with a common design system- from vision to implementation- for B2C & B2B customers.
- Unified the MarTech ecosystem by implementing digital platforms including Drupal, Inriver, Cumulus, Sana (B2B ecom) OneTrust, Google Analytics and an augmented reality (AR) application.
- A company in the coating industry focused on digital product development.
Global Web Manager
Atlas Copco
2015.10 - 2018.08
- Company Overview: A manufacturing company
- Managed the implementation of a new CMS and analytics platform based on Adobe Marketing Cloud integrated with SAP Cloud for Sales.
- Launched 140 websites across 27 languages with measurement frameworks.
- Directed multiple digital marketing initiatives to drive brand engagement, implementation of Brightedge SEO/content tool as one example.
- A manufacturing company focused on digital marketing and web management.
Senior Digital Project Manager & Digital Experience Platforms Advisor
Consultant
2011.06 - 2015.09
- Functioned as a Digital Project Manager and Digital Experience Platforms Advisor for H&M (PM for implementing Adobe Experience Manager), Husqvarna (Sitecore), and Telia.
Founder & Manager
Digitalprovider AB
2008.02 - 2011.06
- Company Overview: A digital consultancy delivering tailored solutions.
- Founded Digitalprovider, a digital consultancy delivering tailored solutions. Managed a compact team and enhanced client capabilities.
- A digital consultancy delivering tailored solutions.
Web Manager
Villeroy & Boch - Gustavsberg AB
2004.02 - 2008.01
- Directed the development of Gustavsberg's multilingual website.
Education
Prince2 Project Management Certification -
2025.04 - 2025.06
AI courses - Generative AI for Business Leaders, Agile Teams in the Age of AI, Design Thinking in the Age of AI, & Generative AI for Product Managers
LinkedIn Learning
2025.04 - 2025.06
NFI, Leading SAFe 6.0 - Education focused on Agile transformation
PPS Level 1-3 - Project Management Certification
TietoEnator
2004.08 - 2004.12
Creative Agent - Course
2003.01 - 2003.06
BA - Media and Communication Studies
Stockholm University
1994.01 - 1997.12
Exchange Student - undefined
McAteer High School
1990.09 - 1991.06
High School - Social Sciences
Tibble High School
1988.08 - 1992.06
Skills
Team management
Flexible and adaptable
Multitasking Abilities
Organization and time management
Supervision and leadership
Excellent communication
Verbal communication
Calm under pressure
Dependable and responsible
Web
https://www.yttergren.com/
Timeline
Prince2 Project Management Certification -
2025.04 - 2025.06
AI courses - Generative AI for Business Leaders, Agile Teams in the Age of AI, Design Thinking in the Age of AI, & Generative AI for Product Managers
LinkedIn Learning
2025.04 - 2025.06
Customer Experience Lead - Projects
Ellevio AB
2023.04 - 2025.07
Project Manager Digitalization & IT
Kia Sweden
2020.06 - 2023.04
Digital Development Manager
Tikkurila Oyj - Alcro/Beckers
2018.08 - 2020.06
Global Web Manager
Atlas Copco
2015.10 - 2018.08
Senior Digital Project Manager & Digital Experience Platforms Advisor
Consultant
2011.06 - 2015.09
Founder & Manager
Digitalprovider AB
2008.02 - 2011.06
PPS Level 1-3 - Project Management Certification
TietoEnator
2004.08 - 2004.12
Web Manager
Villeroy & Boch - Gustavsberg AB
2004.02 - 2008.01
Creative Agent - Course
2003.01 - 2003.06
BA - Media and Communication Studies
Stockholm University
1994.01 - 1997.12
Exchange Student - undefined
McAteer High School
1990.09 - 1991.06
High School - Social Sciences
Tibble High School
1988.08 - 1992.06