Summary
Overview
Work History
Education
Skills
Web
Timeline
Generic

Daniel Yttergren

Digital Transformation Leader | Senior Project Manager

Summary

Digital transformation leader with 20+ years experience delivering enterprise web and platform transformations for global B2B and B2C organizations. Proven expertise in customer experience optimization, project management, and digital strategy implementation.


Core Competencies:

  • Digital Transformation Strategy, Customer Experience (CX) Leadership, Enterprise Web Development, Project Management (Prince2, SAFe 6.0), Cross-functional Team Leadership, CMS Implementation (Adobe Experience Manager, Drupal, Sitecore, Optimizely), E-commerce Platform Development, MarTech Integration, Data-driven Decision Making, Agile Methodologies

Overview

21
21
years of professional experience
10
10
years of post-secondary education
3
3
Languages

Work History

Customer Experience Lead - Projects

Ellevio AB
04.2023 - 07.2025
  • Company Overview : A major energy company
  • Led a microservices-based project leveraging Microsoft Azure to implement a new system architecture at Ellevio, a major energy company. The initiative was part of a broader digital transformation strategy aimed at modernizing Ellevio's system landscape to unlock greater business value from data. The project focused on enhancing customer experience and internal efficiency by making high-quality data accessible to AI solutions, MarTech, and customer service platforms. I led a cross-functional team of developers, solution architects, testers, digital business developers, CX leads, product owners, and external partners specializing in marketing automation and customer service technologies.
  • Led the development of Projektkartan (The Project Map), a web application designed for Ellevio's field projects.
  • Conducted an CRM pre-study and evaluated a wide range of leading systems. The project aimed to map the current situation, define strategic target visions, a change management plan and establish clear requirements for a new CRM solution.
  • A major energy company focused on digital transformation.

Project Manager Digitalization & IT

Kia Sweden
06.2020 - 04.2023
  • Company Overview: An automotive company
  • Led an ecommerce program including new cars sales, used cars sales, digital services around ownership (existing customers), insurance solutions & financial solutions. I have been responsible for setting the ecommerce vision, vendor selection and setting up the project and related sub projects.
  • Managed the implementation of a CRM/customer service solution in Zendesk, resulting in optimized handling of incoming customer inquiries.
  • Led a product database project with data from SAP to an automatic API connection to various sources - removing manual work & consolidating several systems.
  • An automotive company focused on digitalization and IT solutions.

Digital Development Manager

Tikkurila Oyj - Alcro/Beckers
08.2018 - 06.2020
  • Company Overview: A company in the coating industry
  • Led a program to drive the development of innovative digital products and services for several brands on several markets with a common design system- from vision to implementation- for B2C & B2B customers.
  • Unified the MarTech ecosystem by implementing digital platforms including Drupal, Inriver, Cumulus, Sana (B2B ecom) OneTrust, Google Analytics and an augmented reality (AR) application.
  • A company in the coating industry focused on digital product development.

Global Web Manager

Atlas Copco
10.2015 - 08.2018
  • Company Overview: A manufacturing company
  • Managed the implementation of a new CMS and analytics platform based on Adobe Marketing Cloud integrated with SAP Cloud for Sales.
  • Launched 140 websites across 27 languages with measurement frameworks.
  • Directed multiple digital marketing initiatives to drive brand engagement, implementation of Brightedge SEO/content tool as one example.
  • A manufacturing company focused on digital marketing and web management.

Senior Digital Project Manager & Digital Experience Platforms Advisor

Consultant
06.2011 - 09.2015
  • Functioned as a Digital Project Manager and Digital Experience Platforms Advisor for H&M (PM for implementing Adobe Experience Manager), Husqvarna (Sitecore), and Telia.

Founder & Manager

Digitalprovider AB
02.2008 - 06.2011
  • Company Overview: A digital consultancy delivering tailored solutions.
  • Founded Digitalprovider, a digital consultancy delivering tailored solutions. Managed a compact team and enhanced client capabilities.
  • A digital consultancy delivering tailored solutions.

Web Manager

Villeroy & Boch - Gustavsberg AB
02.2004 - 01.2008
  • Directed the development of Gustavsberg's multilingual website.

Education

Prince2 Project Management Certification -

04.2025 - 06.2025

AI courses - Generative AI for Business Leaders, Agile Teams in the Age of AI, Design Thinking in the Age of AI, & Generative AI for Product Managers

LinkedIn Learning
04.2025 - 06.2025

NFI, Leading SAFe 6.0 - Education focused on Agile transformation

PPS Level 1-3 - Project Management Certification

TietoEnator
08.2004 - 12.2004

Creative Agent - Course

01.2003 - 06.2003

BA - Media and Communication Studies

Stockholm University
01.1994 - 12.1997

Exchange Student - undefined

McAteer High School
09.1990 - 06.1991

High School - Social Sciences

Tibble High School
08.1988 - 06.1992

Skills

Team management

Web

https://www.yttergren.com/

Timeline

Prince2 Project Management Certification -

04.2025 - 06.2025

AI courses - Generative AI for Business Leaders, Agile Teams in the Age of AI, Design Thinking in the Age of AI, & Generative AI for Product Managers

LinkedIn Learning
04.2025 - 06.2025

Customer Experience Lead - Projects

Ellevio AB
04.2023 - 07.2025

Project Manager Digitalization & IT

Kia Sweden
06.2020 - 04.2023

Digital Development Manager

Tikkurila Oyj - Alcro/Beckers
08.2018 - 06.2020

Global Web Manager

Atlas Copco
10.2015 - 08.2018

Senior Digital Project Manager & Digital Experience Platforms Advisor

Consultant
06.2011 - 09.2015

Founder & Manager

Digitalprovider AB
02.2008 - 06.2011

PPS Level 1-3 - Project Management Certification

TietoEnator
08.2004 - 12.2004

Web Manager

Villeroy & Boch - Gustavsberg AB
02.2004 - 01.2008

Creative Agent - Course

01.2003 - 06.2003

BA - Media and Communication Studies

Stockholm University
01.1994 - 12.1997

Exchange Student - undefined

McAteer High School
09.1990 - 06.1991

High School - Social Sciences

Tibble High School
08.1988 - 06.1992

NFI, Leading SAFe 6.0 - Education focused on Agile transformation

Daniel YttergrenDigital Transformation Leader | Senior Project Manager