Claudia Thoren
Kungsbacka,Halland
Summary
Versatile Marketing Specialist knowledgeable about both traditional and digital marketing strategies. Positive learner with a creative mind that is results-oriented and highly effective at applying diverse skills to all areas of marketing. An highly-driven individual with effective project management and negotiation skills. Ability to multi-task under stressful environment with a keen eye for details. Good team-player with excellent communication and interpersonal skills on both B2B and B2C level.
Overview
18
18
years of professional experience
Work History
Marketing Specialist – Nordics Region (Laptops)
Micro-Star International (MSI)
01.2022 - Current
- Responsible for all media communication strategies for the Nordics market
- Develops and executes digital marketing strategies to enhance brand visibility
- Elevated market share for laptop category across the entire Nordics region
- Assessed changes in market trends and monitored consumer behavior
- Created innovative concepts for effective marketing campaigns
- Successfully reached and engaged the intended audience by strategically planning and executing marketing campaigns
- Develop and manages relationships with key opinion leaders (KOLs).
- Project and events management, both B2C and B2B.
- Monitored competitor activity to identify new opportunities for growth
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Developed marketing strategies for existing products, services and new product launches
Marketing Manager
Fingerprint Cards AB (FPC)
01.2014 - 01.2020
- Responsible for product marketing, identifying new markets and corporate branding
- Create brand awareness, increase market shares, corporate branding in both HQ and overseas offices
- Manages relationships between internal and external stakeholders
- Project management for local and international events and tradeshows, including Annual General Meeting, executed product marketing strategies, managed PR timelines and deliverables, and internal and external communications including SoMe channels
Marketing Manager – Lifestyle & Dining Segment
Citibank Singapore Ltd
01.2011 - 01.2012
- Managed corporate marketing and communications functions, overseeing marketing budget
- Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing
- Project management for local and international events
Assistant Marketing Manager – Lifestyle & Dining segment
Citibank Singapore Ltd
01.2008 - 01.2010
- Events and campaign project management
- Copywriting on ads for radio, newspaper, magazines etc
- Merchandising for brand awareness/giveaways
Marketing Executive – Biometrics
Citibank Singapore Ltd
01.2007 - 01.2008
- Generate biometrics technology awareness to generate payment touch points
- Create brand associations and marketing campaigns to promote usage of biometrics payment to consumers
- New market penetration through data analysis of biometrics usage
- Through-the-line communications for B2B and B2C) through data management and customers profiling
- Relationship management of internal and external stakeholders
- Production of training materials for sales staffs
Education
Intermediate Proficiency in Swedish language -
Komvux, Kungsbacka Sweden
12.2006
Bachelor of Business, major in Marketing -
Griffith University, Australia
12.2003
Higher Diploma in Business Administration -
Portman Business School, Singapore
12.2002
International Diploma and Advanced Diploma in Business and Management -
IBMEC, Singapore
12.2001
Skills
- Proficiency in Microsoft Office (Word, PowerPoint and Excel)
- Branding
- Vendor Relations
- Digital Marketing
- Communications management
- Social Media Management
- Campaign Management
- Strategic Planning
- Copywriting (English)
Languages
English
First Language
Swedish
Proficient (C2)
C2
Chinese (Mandarin)
Advanced (C1)
C1
Chinese (Cantonese)
Upper Intermediate (B2)
B2
Accomplishments
- Citibank Arc of Outstanding Performance 2010, Recognition for outstanding performance in Gourmet Pleasures – Regional Forum
- Citibank (Making a Difference) M.A.D Award 2010, Recognition in successful launch of Blitz campaign and outstanding performance in World Gourmet Summit
- Citibank Arc of Outstanding Performance 2009, Recognition for launch and outstanding performance in Citibank & Business Times Gourmet Choice Award
Websites
References
References available upon request.
Timeline
Marketing Specialist – Nordics Region (Laptops)
Micro-Star International (MSI)
01.2022 - Current
Marketing Manager
Fingerprint Cards AB (FPC)
01.2014 - 01.2020
Marketing Manager – Lifestyle & Dining Segment
Citibank Singapore Ltd
01.2011 - 01.2012
Assistant Marketing Manager – Lifestyle & Dining segment
Citibank Singapore Ltd
01.2008 - 01.2010
Marketing Executive – Biometrics
Citibank Singapore Ltd
01.2007 - 01.2008
Intermediate Proficiency in Swedish language -
Komvux, Kungsbacka Sweden
Bachelor of Business, major in Marketing -
Griffith University, Australia
Higher Diploma in Business Administration -
Portman Business School, Singapore
International Diploma and Advanced Diploma in Business and Management -
IBMEC, Singapore
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