CHRISTIAN LJUNGSTRÖM
Malmö
Summary
Analytical professional with a global perspective, adept at sourcing actionable insights and driving data-informed decisions. Builds relationships with stakeholders to facilitate collaboration and enhance project outcomes. Utilises advanced analytical tools to optimise performance and achieve business objectives.
Overview
28
28
years of professional experience
Work History
Business Analyst
Chalings.com.br, Kiwi.com, Avionero.com, Tripstack.com
01.2019 - Current
- Supported start-ups chalinga.com.br and voos.com growth plans across South America daily.
- Sourced new B2B customers through targeted outreach and relationship management.
- Completed SWOT analysis to guide marketing and competitive positioning decisions.
- Delivered merchandising project to improve product visibility and sales growth.
- Rolled out virtual interlining project with Tripstack and Kiwi technology leaders.
SWOT ANALYST
STENA LINE TRAVEL GROUP (SEMBO)
Helsingborg
12.2016 - 12.2018
- Monitored trends in online travel market, analysing strengths, weaknesses, opportunities, and threats (SWOT) across flights, hotels, ferries, cottages, and amusement parks.
- Compiled comprehensive reports on market trends and performance metrics to inform strategic decisions.
- Data Analysis (route/fare/profitability/search vs book/conversion)
- Assist international markets with optimization of air distribution/optimization
- Managed product development and lifecycle for various offerings, ensuring alignment with market needs and business objectives.
- Rules Table Management to optimize site content and user experience
COMPETITION INSIGHT ANALYST
Flightnetwork
Toronto
02.2016 - 11.2016
- Analysed route fares and profitability to support daily strategic choices.
- Optimised air allocation for international markets by reviewing local demand signals.
- Completed pre-analysis for tripstack.com to shape virtual interlining approach.
- Produced KPI reports for decision-makers to track performance and priorities.
- Analysed KPI results and competitors to map pricing trends and methods.
COMPETITION INSIGHT ANALYST
Travelstart.co.za, Geziko.com
05.2015 - 10.2015
- Analysed competitor pricing and metrics to support Meta sales channel growth.
- Executed competitor evaluation tasks to improve sales and profitability across regions.
- Assessed Meta channel yield performance to optimise revenue generation strategy.
- Analysed yield and performance metrics on Meta to enhance revenue outcomes.
- Analysed competitors' strategies and performance metrics to identify market trends.
- Informed strategic decisions using market trend insights from competitor analysis.
BUSINESS ANALYST
Todaysweb, Inca Tours
Cochabamba
10.2013 - 04.2015
- Performed market analysis to evaluate potential for new flight comparison engine
- Conducted competitor analysis to uncover market trends and inform strategic decisions
- Supported team objectives through analysis of key processes and deliverables
- Developed SEO strategies focusing on backlinks and keywords
BUSINESS ANALYST CONSULTANT
MOMONDO A/S
Copenhagen
05.2013 - 09.2013
- Analysed global business opportunities and behaviours of different OTAs, producing reports on approximately 35 markets.
- Momondo is a free global metasearch website, operating in 35 international markets and enabling users throughout the world to find and compare prices on flights etc. Compiled market analysis aimed at improving and preparing Momondo for future international expansion to new markets.
- Supported team goals through various analytical tasks.
COMPETITION INSIGHT ANALYST
Travelstart
Cape Town
09.2010 - 04.2013
- Worked in the Development department to improve and optimise company processes to create business value. Analysed KPIs and key competitors across markets in South Africa, Namibia, Nigeria, Kenya, Tanzania, Turkey, and Egypt.
- Executed tasks to align with team objectives, contributing to overall project goals.
- Checked KPI figures.
- Conducted tracking tests to monitor system performance.
- Tested Travelstart across different sites in South Africa, Nigeria, Namibia, Tanzania, Kenya, Egypt, and Turkey. Different browsers, booking process, payment, etc
- Conducted tracking tests to assess and ensure optimal system performance.
- Tested customer service tools to enhance user experience and service efficiency.
- Secure Affiliate Iframe, Affiliate URL, Affiliate Banner, and Affiliate Deeplink Banner work properly.
- Executed various tasks to support team objectives.
- Participated in beta testing to evaluate software functionality.
YIELD MANAGER
Travelstart
Malmö
11.2007 - 05.2010
- Managed markup strategies across 12 Travelstart markets to support profitability targets.
- Monitored and analysed sales KPIs on daily, weekly, and monthly cycles.
- Developed and maintained rule tables to optimise operations across all departments.
- Managed site settings and CMS updates for all 12 Travelstart markets.
- Conducted competitive analysis across Meta and other sales channels.
- Performed market research across affiliate and Meta activities.
- Tested development team feature releases for readiness.
- Provided troubleshooting support for airline and GDS technical issues.
- Coordinated with airlines and GDS providers to resolve technical problems.
- Completed daily, weekly, and monthly reconciliations of Travelstart KPI figures.
- Managed Travelstart operations across South Africa, Sweden, Finland, France, Germany, Denmark, Norway, Lithuania, and Brazil.
INTERNSHIP
Ministry of Enterprise and Innovation
Stockholm
01.2004 - 06.2006
- Researched competition and regulatory law, including antitrust law topics.
- Drafted responses and assembled referral documentation for quicker information access.
CONSCRIPT
Swedish Air Force
01.1999 - 01.2000
- Monitored radar signals to identify aircraft accurately and track movements consistently.
- Collaborated with team members to hit mission targets reliably.
- Handled complaints calmly using clear communication and practical problem-solving techniques.
- Maintained clean, safe working environments to reduce accident risks continuously.
Education
MASTER (POL MAG), MASTER OF POLITICAL SCIENCE - PUBLIC FINANCE AND ACCOUNTING
Gothenburg University
01-2005
Skills
- English
- Swedish
- Microsoft Office
- Salesforce
- Jira
- Lucidchart
- Agile Project management
- Omniture
- Looker
- Google Analytics
- Qlik Sense
Websites, Portfolios and Profiles
https://www.linkedin.com/in/christianljungstrom30/recent-activity/articles/
Accomplishments
- Significantly improved profit and revenue
- Entered many markets successfully on several continents
- Written several appreciated LinkedIn articles
Timeline
Business Analyst
Chalings.com.br, Kiwi.com, Avionero.com, Tripstack.com
01.2019 - Current
SWOT ANALYST
STENA LINE TRAVEL GROUP (SEMBO)
12.2016 - 12.2018
COMPETITION INSIGHT ANALYST
Flightnetwork
02.2016 - 11.2016
COMPETITION INSIGHT ANALYST
Travelstart.co.za, Geziko.com
05.2015 - 10.2015
BUSINESS ANALYST
Todaysweb, Inca Tours
10.2013 - 04.2015
BUSINESS ANALYST CONSULTANT
MOMONDO A/S
05.2013 - 09.2013
COMPETITION INSIGHT ANALYST
Travelstart
09.2010 - 04.2013
YIELD MANAGER
Travelstart
11.2007 - 05.2010
INTERNSHIP
Ministry of Enterprise and Innovation
01.2004 - 06.2006
CONSCRIPT
Swedish Air Force
01.1999 - 01.2000
MASTER (POL MAG), MASTER OF POLITICAL SCIENCE - PUBLIC FINANCE AND ACCOUNTING
Gothenburg University