Camilla Runberg

• Built and scaled Pilgrim into a strong premium brand in Sweden and Norway

• Full responsibility for local market performance, strategy and execution

• Managed key accounts, retail partners and chains, driving sell-out and long-term growth

• Owned budgets, forecasts, campaigns and commercial reporting

• Led local initiatives across sales, marketing, PR, events and brand awareness

• Acted as local market lead and main contact towards European headquarters

• Market representation and brand development in Sweden

• Retail partnerships, customer acquisition and relationship management

• Product launches, activations and in-store execution

• Project management and client coordination

• Planning, supplier coordination and execution

• Customer advisory and solution-based sales

• Customer service and sales

• Administrative coordination

• Team-based commercial environment