Bibinur Kussaiynova
Stockholm
Summary
Dynamic Digital Marketing Specialist with over three years of experience driving B2B and B2C sales initiatives. Expertise in E-commerce, digital marketing strategies, and operations planning, achieving significant online commerce growth. Recognized for exceptional productivity and efficiency, leveraging analytics to enhance customer relationship management. Proven ability to excel in fast-paced environments through strong communication, problem-solving skills, and adaptability.
Overview
6
6
years of professional experience
Work History
E-commerce Operational Specialist
LG Electronics Nordic
Stockholm
02.2023 - Current
- Spearheaded e-commerce growth for LG.com Nordics, driving a 224% increase in total sales revenue from 2023 to 2024, surpassing targets by 114%.
- Boosted conversion rate from 0.12% to 0.29% by enhancing customer journey, optimizing stock availability, and improving website functionality.
- Helped LG Nordics achieve Top 10 best-selling status in e-commerce.
- Executed and managed promotional campaigns across LG.com, Benify, and Mecenat, overseeing briefing with agencies, homepage edits (CMS), and campaign performance tracking.
- Collaborated with Product Directors, Demand Planners, Supply Chain, and Marketing Agencies to optimize stock management and promotional strategies.
- Reported sales revenue results and campaign performance directly to HQ and the CEO, using data analytical tools.
- Led website enhancements to improve UX and functionality, coordinating cross-team collaboration with Developers and internal stakeholders.
- Conducted sales analysis using ERP and Magento, optimizing pricing strategies and product uploads with price comparison tools.
- Assessed campaign ROIs using GA4 and internal funnel tracking, refining marketing efforts for maximum impact.
- Provided operational support for website functions (filters, PBP, banners, checkouts, new features) using Jira, CMS, and Magento.
New Channels Coordinator
British American Tobacco
Almaty
09.2020 - 08.2021
- Managed project operations for the Own Retail Department, focusing on in-store sales
- Coordinated a team of 22 KAM's, overseeing engagement, sales targets, and monthly own store sales data collection
- Coordinated activities across physical stores throughout Kazakhstan, negotiating with vendor clients and managing monthly payments via SAP, agreements, and expense tracking
- Strategized and forecasted the budget for the 2020-2021 fiscal year within the retail department, evaluating both operational and capital expenditures (OPEX & CAPEX).
- Led two projects involving the establishment of physical stores in Kazakhstan, including designing store layouts, liaising with contractors, managing expense reports, creating purchase orders, and overseeing closure processes.
Brand Marketing Intern
British American Tobacco
Almaty
02.2020 - 09.2020
- Managed marketing initiatives, offline promotion strategies for NPI's
- Executed new product introductions via video and presentations for Key Account Managers.
- Managed two digital campaigns during the pandemic, developing website scripts, and collaborating with developers for operational support of promotional pages.
- Drafted agreements and closing documents for suppliers and agencies, utilizing SAP and Excel for administrative tasks
- Identified potential new partners, sponsorships, or collaborations.
Academy Intern
PwC
Astana
09.2019 - 02.2020
- Coordinated seminars such as ACCA, CIMA, and open seminars for corporate clients.
- I took ownership of the department's expense reports, printed, and prepared marketing materials for the seminars.
- Used internal digital tools to create email marketing senders for upcoming events and seminars (Eloqua, PowerPoint, Google Sheets); oversaw administrative functions such as schedule planning, preparing agreements, and sending commercial offers.
- Managed administrative tasks including schedule coordination, document preparation, and commercial offer distribution.
Education
MBA - Marketing and Management
Mittuniversitetet
Sundsvall, Sweden09.2022
Bachelor - Finance
Kimep University
Almaty, Kazakhstan09.2019
Skills
- MS Excel, PowerPoint
- CMS
- Jira
- CRM
- Eloqua
- Magento
- ERP
- SAP
- Inventory coordination
- Customer relations
- Data analysis
- KPI tracking
- Business process mapping
Languages
Kazakh
First Language
English
Proficient (C2)
C2
Russian
Proficient (C2)
C2
References
References available upon request.
Timeline
E-commerce Operational Specialist
LG Electronics Nordic
02.2023 - Current
New Channels Coordinator
British American Tobacco
09.2020 - 08.2021
Brand Marketing Intern
British American Tobacco
02.2020 - 09.2020
Academy Intern
PwC
09.2019 - 02.2020
MBA - Marketing and Management
Mittuniversitetet
Bachelor - Finance
Kimep University
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