Summary
Overview
Work History
Education
Skills
Volunteering
Linkedin Profile
Personal Information
Timeline
Generic

Asher Yiftachel

FÄRENTUNA

Summary

Innovative B2B marketing professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs.


Demonstrated ability scaling up operations, martech management, team building and aligning different groups to common goals. Data driven and result oriented while also focusing on strong communication and individual development of team members. Accustomed to a hyper growth start-up environment, self motivated and quick to learn.

Overview

7
7
years of professional experience

Work History

Director of Marketing Operations

WalkMe
01.2021 - 08.2023
  • Lead a team of 10, including 7 Marketing operation managers and 3 data analysts.
  • Set Marketing Operation up for scale while streamlining processes and reducing costs.
  • Developed strong Marketing-Sales alignment by revamping lead and account handoff and by introducing account based selling methods and technology for planning and execution.
  • Performance management and planning: Demand Generations planning including: Budget planning, target setting and KPI development.
  • Data driven planning process and models based on cost per acquisition, lead/account scoring, CRM historical data, historical performance and seasonality.
  • Tracked, measured & optimized the full user/account journey to MQL/MQA and down the funnel to pipeline creation and ARR.
  • Data lake management: Combined all data sources to 1 marketing/sales data source including paid media performance, budget/targets/KPIs, account level data, attribution and CRM data.
  • Martech management and funnel optimization - Evaluated all martech, purchased, deprecated and optimized based on needs and budget.
  • Designed and maintained the martech flow from lead capture to CRM through enrichment, scoring, scheduling, chat and outreach.

Head of Growth

WalkMe
02.2019 - 12.2021
  • Expanded the team to 10 campaign managers and 2 analysts who activated awareness, consideration and lead generation campaigns globally.
  • Activity ranged between LinkedIn, Google, Facebook, Instagram, Youtube, Twitter, Website and programmatic.
  • Optimized user engagement through data-driven strategies and contextualized content development.
  • Increased customer acquisition by developing and implementing targeted marketing campaigns.
  • Implemented robust reporting systems to monitor performance metrics, allowing for quick identification of areas requiring improvement or expansion.
  • Budget: 10M$ in spend annually with 20% growth on average year over year
  • ROI: On average ranged between 1$ media spent to 7-10$ generated in pipeline.

SMM Team Lead

WalkMe
04.2017 - 01.2019
  • Managed a team of 5 campaign managers across social media platforms and review websites.
  • Enhanced team productivity by implementing efficient workflow processes and task delegation.
  • Provided constructive quarterly feedback to team members, and developed a KPI review process including data driven metrics and qualities KPIs fostering continuous improvement and skill development.

SMM Campaign Manager

WalkMe
04.2016 - 03.2017
  • Enhanced campaign performance by developing and implementing targeted marketing strategies on LinkedIn and Twitter.
  • On LinkedIn success led to the campaign scaling from 5K$ monthly to 250K$ monthly throughout my time and yielding exceptional ROI.
  • In addition I helped develop the main martech for the department (became a definition partner with Sprinklr) to automate the process of LinkedIn campaign management.

Education

Bachelor of Science - Environmental Science

The Open University of Israel
Isreal
01.2018

Leadership Seminar - Peace And Conflict Resolution Studies

Arava Institute For Environmental Studies
Isreal
2012

Skills

  • Strategic Planning
  • Funnel Optimization
  • Account Based Marketing
  • Marketing Attribution
  • Lead cycle management
  • Customer Segmentation
  • Marketing Analytics
  • Paid Advertising
  • CRM Management
  • Budgeting and allocation

Volunteering

  • 2007-2008, Year of volunteer service in the scouts - During this year I lived in a commune with 7 other volunteers in the development town of Or Yehuda. During this time I worked and volunteered in community centers, schools and scouts after-hour activities in the city.
  • 2015 - 2019, ‘Awareness in Action’ volunteer program. Established and ran a successful volunteering program where volunteers would arrive for stays of 2 weeks to take part in the eco-village, learn and volunteer in an international eco-friendly community.

Linkedin Profile

https://www.linkedin.com/in/asher-yiftachel-554424b9/

Personal Information

  • Place of Birth: Perth, Australia
  • Date of Birth: 04/06/1988

Timeline

Director of Marketing Operations

WalkMe
01.2021 - 08.2023

Head of Growth

WalkMe
02.2019 - 12.2021

SMM Team Lead

WalkMe
04.2017 - 01.2019

SMM Campaign Manager

WalkMe
04.2016 - 03.2017

Bachelor of Science - Environmental Science

The Open University of Israel

Leadership Seminar - Peace And Conflict Resolution Studies

Arava Institute For Environmental Studies
Asher Yiftachel