Anubha Rana

Marketing Strategy and Execution

• Implemented commercial and marketing strategies for kitchen and home appliances, leading to a 22% YoY sales revenue increase
• Led end-to-end execution of four seasonal campaigns, including digital, PR, ATL, and BTL creative production, print media planning, and releases, resulting in a 15% increase in brand awareness and 19% in sales revenue

Innovative Marketing

• Initiated the concept of video promotions, newsletters, holograms, and blogs for new products and created 35 short product videos as a part of the market activation plan for new launches

Merchandising and Visibility

• Increased in-store brand and product visibility acrosstargeted multi-brand retail through merchandising initiatives

Cross-Functional Leadership

• Managed cross-functional activities like creating channel-specific content like product packaging, manuals, demo videos, sales support tools, case studies, sales pitch presentations, market research, product development, product planning, and sales analytics
• Managed multiple teams within Media, Creative, and PR agencies to execute impactful consumer campaigns

Go-to-Market Strategy

• Created go-to-market plans for approximately 60 new launches in kitchen appliances resulting in 16% growth in sales revenue year on year
• Drove a 15% increase in online sales for the Mixer Grinder category by utilizing consumer research and market intelligence data to address key consumer pain points and drive targeted marketing strategies

Campaign Management

• Coordinated in planning, scripting, and production of TV commercials for launching a new brand campaign and ambassador

Content Management

• Coordinated the implementation of a new content management system, streamlining materials organization and accessibility
• Reduced content request turnaround time by 50%
• Analyzed consumer and financial data to develop strategic insights and make clear and compelling recommendations for overall business growth.
• Managed cross-functional teams to commercialize new products and drive improvements.