ANSHULA KUMAR
Stockholm,Sweden
Summary
Strategic product designer with 10+ years of experience leading design for data-rich B2B and SaaS platforms. Known for turning complex problems into scalable UX frameworks and building high-performing design systems. Strong collaborator with product, engineering, and data teams-focused on creating tools that are both technically robust and user-friendly.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Senior User Experience Designer
Securitas AB
Stockholm
08.2024 - Current
- Spearheaded and evangelised the strategic UX vision for MySecuritas across web and mobile, implementing a roadmap-driven approach that lead to 15% improvement in user engagement.
- Pioneered UX strategy for complex data initiatives (KPI dashboards, asset lifecycle), empowering faster decision-making through intuitive, role-specific workflows.
- Scaled a multi-platform design system and introduced governance practices, improving Ul consistency by 24% and delivery speed across international product teams.
- Strategically aligned UX workflows & component logic with backend APIs, reducing rework and improving system coherence.
- Developed and implemented phased delivery frameworks, significantly improving prioritisation alignment and accelerating time-to-value across agile teams.
Senior Consultant, - Product Design
Alva Labs AB
Stockholm
03.2024 - 07.2024
- Redesigned the candidate shortlist and insights flow, improving recruiter efficiency by 27%.
- Introduced discovery and prioritisation frameworks that reduced iteration cycles by ~30% and informed two key roadmap initiatives.
- Collaborated with psychologists and data scientists to improve the assessment process, increasing insight adoption and reducing friction for hiring managers.
Senior Consultant, - User Experience Design
CGI
Stockholm
08.2023 - 03.2024
- Guided pre-sales UX strategies, developing impactful battle cards that secured new projects worth SEK 750K in revenue.
- Transformed UX offerings by strategically implementing advanced user-centered design methodologies, which drove a 12% increase in client engagement.
- Successfully led multinational design teams to enhance design proficiency and efficiency by championing a culture of innovation.
- Led the UX redesign of SAAB's Virtual Data Centre Management Interface, enhancing usability and ensuring WCAG compliance.
Senior User Experience Designer
frog Designer
Stockholm
08.2021 - 07.2023
- Developed high-impact RFPs, resulting in a 20% surge in project acquisition.
- Established a comprehensive mentorship and knowledge-sharing initiative directly elevating team capabilities.
- Client: H&M Omnichannel Product Strategy
- 09/2021-04/2023
- Pioneered the integration of online and physical retail through 'Locate in Store,' providing real-time product availability across channels. This initiative empowered customers to seamlessly transition from online research to in-store purchase, resulting in increased store visits and point-of-sale activity.
- Simplified in-store shopping with navigation and mapping, driving higher customer satisfaction.
- Optimized Agile processes, simultaneously boosting project efficiency by 40%, accelerating time-to-market, and improving accessibility by 30% (WCAG).
Senior Product Designer
Rebtel AB
Stockholm
02.2019 - 08.2021
- Led cross-functional teams to redesign onboarding, resulting in a 20% uplift in user retention and a 25% reduction in project timelines.
- Iteratively designed and user-tested a cross-border remittance platform for B2B and B2C segments, optimizing transaction flows for enhanced usability.
- Developed and implemented an optimized design system for Rebtel, standardizing UI across platforms to create a cohesive and intuitive user experience.
Lead User Experience Designer
Addressya AB
Stockholm
10.2018 - 02.2019
- Directed three key design initiatives to directly support company vision and business goals, establishing UX as a driver of strategic outcomes.
- Drove faster product innovation through rapid prototyping, resulting in a 40% reduction in stakeholder approval time and enhanced development velocity.
- Drove the success of end-to-end UX projects by championing user research, personal development, and journey mapping, resulting in streamlined implementation and superior user outcomes.
User Experience Designer
Samtrygg AB
Stockholm
01.2018 - 06.2018
- Reduced user drop-offs by 30% through a redesigned registration process, significantly improving conversion rates and user satisfaction.
- Improved onboarding comprehension by 50% through a refined visual design, creating a more engaging initial user experience.
User Experience Designer
Freelance Consultant
New Delhi
10.2016 - 12.2017
- Provided user-centered design solutions for diverse clients, including Gurukool Kids, Freeuse, Digit Insurance, and Zomato, enhancing brand perception and user satisfaction through comprehensive brand analysis and user research.
- Delivered tailored digital experiences that addressed unique client needs and drove tangible business results.
User Experience Design Consultant
Weld AB
Stockholm
08.2016 - 09.2016
- Conducted in-depth user research, usability testing, and statistical analysis, resulting in a 30% increase in usability through iterative prototype adjustments.
- Delivered strategic user experience guidance and responsive design solutions, aligning design with critical project objectives.
Design Manager, Consultant
Addictive Media
New Delhi
01.2016 - 07.2016
- Directed the design and production of creative materials, improving design efficiency by 30% through effective leadership and process optimization.
- Oversaw user experience, interaction, and visual design across diverse projects, achieving significant improvements in design efficiency and user satisfaction.
Communication & UX Strategist
The Energy & Resources Institute
New Delhi
01.2014 - 12.2015
- Drove a 200% increase in social media followers through strategic communication initiatives.
- Redesigned the website and energy rating app, enhancing user experience and brand alignment.
- Implemented user-centric UX processes, ensuring quality and functionality through seamless web development handoffs.
Product Designer and UX Researcher
Onio Design
Pune
09.2010 - 07.2012
- Drove product design from concept to final CAD, fostering innovation and accelerating development.
- Managed client relationships and pitched solutions that supported new business growth.
Education
M.A. - Design Management
De Montfort University
UK01.2013
Bachelor of Design - Product Design
Symbiosis Institute of Design
India01.2011
Skills
- Design Leadership
- Business Strategy Alignment
- Product Design
- User Research
- User-Centered Design
- Strategic Design Thinking
- Accessibility (WCAG)
- Behavioral Science
- Design ROI Measurement
- Lean UX and Agile Methodologies
- Prototyping
- Interaction Design
- Customer Journey Mapping & Service Blueprints
- Design Operations
- Figma
- Adobe XD
- User Testing Platforms (Userlytics, UserZoom, Hotjar, Optimizely, Google Analytics)
- Jira
- Understanding Accessibility Testing Tools
- HTML/CSS Basics
- Mobile Development Basics
Certification
- Elements of AI, University of Helsinki, 06/2021
- Accessibility fundamentals - Disabilities, Guidelines and Law, Deque University, 02/2022
- Behavioral Science in Organisation, BeSci, 07/2022
- Introduction to Psychology, Yale University, 02/2023
- Human-centered design for inclusive innovations, University of Toronto, 03/2023
- Navigating AI Ethical Challenges and Risks, 09/2023
- How to design for Accessibility (WCAG 2.2), 11/2023
- AI for Designers, Interaction Design Foundation, 01/2024
- Design for a Better World with Don Norman, Interaction Design Foundation, 01/2024
Volunteer Experience
- Design Mentor, Adptlist, Mentored aspiring designers, providing guidance on career development and design skills.
- Communication Strategist, Gurukool Kids, Developed communication strategies to enhance brand visibility and engagement.
Timeline
Senior User Experience Designer
Securitas AB
08.2024 - Current
Senior Consultant, - Product Design
Alva Labs AB
03.2024 - 07.2024
Senior Consultant, - User Experience Design
CGI
08.2023 - 03.2024
Senior User Experience Designer
frog Designer
08.2021 - 07.2023
Senior Product Designer
Rebtel AB
02.2019 - 08.2021
Lead User Experience Designer
Addressya AB
10.2018 - 02.2019
User Experience Designer
Samtrygg AB
01.2018 - 06.2018
User Experience Designer
Freelance Consultant
10.2016 - 12.2017
User Experience Design Consultant
Weld AB
08.2016 - 09.2016
Design Manager, Consultant
Addictive Media
01.2016 - 07.2016
Communication & UX Strategist
The Energy & Resources Institute
01.2014 - 12.2015
Product Designer and UX Researcher
Onio Design
09.2010 - 07.2012
M.A. - Design Management
De Montfort University
Bachelor of Design - Product Design
Symbiosis Institute of Design
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