Anna Liutko
Seville
Summary
Dynamic leader with a proven track record and 12 years of experience in marketing, including 7 years in senior positions. Skilled in digital marketing, video marketing, and viral marketing, with a focus on cross-cultural communication. Experienced in managing marketing initiatives across diverse international markets, adept at driving sales growth and fostering innovative solutions. Expert in leveraging data analytics to enhance performance and build effective, diverse teams.
Overview
12
12
years of professional experience
Work History
CEO in Digital Marketing Agency
Liut.agency
01.2019 - Current
- Managed 50+ client projects across 18 countries, including the USA, UK, Sweden, Romania, India,Spain, and more.
- Built and led a team of specialists and outsourced professionals, managing a team of 32 people.
- Tripled company growth by implementing strategic plans and streamlining operations.
- Recruited, organized, and managed specialized teams tailored to the unique requirements of each project, optimizing team performance and ensuring project success.
- Developed comprehensive digital marketing plans, incorporating SEO, social media, content marketing, and PPC to enhance client visibility and engagement.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted thorough evaluations of team performance reports, ensuring accuracy, identifying areas for improvement, and implementing necessary adjustments to meet project goals.
- Utilized data analytics tools to assess campaign performance, track KPIs, and generate insights, enabling data-driven decision-making for client projects.
- ntegrated the latest technological advancements into marketing strategies, improving efficiency, engagement, and ROI for client campaigns.
- Effectively managed and mitigated crisis situations, employing problem-solving skills and strategic planning to maintain client trust and project continuity.
Head of Content Strategy, CMO
Infinitum Network Solutions
06.2014 - 03.2020
- Expanded business to international level: Built and managed a team of 100+ professionals and outsourcing specialists, resulting in a 1200% increase in income over three years.
- Assembled teams for each project: Recruited, organized, and managed specialized teams tailored to the unique requirements of each project, optimizing team performance and ensuring project success.
- Building an international team for projects: Built and led diverse, cross-functional teams across different time zones, ensuring seamless collaboration and efficient project execution.
- Reviewed reports from teams: Conducted thorough evaluations of team performance reports, ensuring accuracy, identifying areas for improvement, and implementing necessary adjustments to meet project goals.
- Working with analytics and data: Applied advanced analytics and data-driven insights to optimize marketing strategies, measure campaign effectiveness, and inform future initiatives.
- Resolved crisis situations: Effectively managed and mitigated crisis situations, employing problem-solving skills and strategic planning to maintain client trust and project continuity.
- Managing over 100 freelancers and outsourcers globally: Oversaw a large network of freelancers and outsourced professionals, ensuring consistent quality and timely delivery of project components.
- Creating video content: Produced engaging video content for various platforms, aligning with marketing strategies and enhancing audience engagement.
Marketing And Public Relations Specialist
Grand Admiral Resort And SPA
09.2012 - 04.2014
- Developed and executed PR strategies: Designed and implemented comprehensive public relations strategies to enhance the hotel's image and increase guest engagement.
- Managed media relations: Fostered strong relationships with local and international media outlets, securing positive coverage and managing press releases.
- Organized events and promotions: Planned and executed successful events, promotions, and special occasions to attract new guests and retain existing ones.
- Handled crisis communication: Developed and implemented crisis communication plans to effectively manage and mitigate potential PR issues.
- Enhanced online presence: Managed social media channels and online reviews, responding to guest feedback and engaging with the online community to build a positive digital reputation.
- Collaborated with marketing team: Worked closely with the marketing team to align PR activities with overall marketing strategies and objectives.
- Conducted market research: Analyzed market trends and guest preferences to tailor PR campaigns and improve guest satisfaction.
- Generated content: Created compelling content for press releases, newsletters, and promotional materials to effectively communicate the hotel's unique offerings and services.
Education
Master of Science - Marketing
Kyiv National University of Technologies & Design
Kyiv, Ukraine06.2012
Bachelor of Science - Marketing
Kyiv National University of Technologies & Design
Kyiv, Ukraine06.2011
Skills
- Strategic Marketing Planning
- Digital Marketing Proficiency
- Brand Management
- Market Research and Analysis
- Customer Relationship Management (CRM)
- Sales and Revenue Growth
- Leadership and Team Management
- Cross-Cultural Communication
- Budget Management
- Public Relations and Media Management
- Data Analytics and Performance Measurement
- Product Launch and Go-to-Market Strategy
- Innovation and Creativity
- Negotiation and Partnership Development
- Multilingual Skills
- Funnel Building Skills
Hobbies
Wakeboarding, Volleyball, Psychology
Languages
English
Advanced (C1)
Russian
Bilingual or Proficient (C2)
Spanish
Intermediate (B1)
Ukrainian
Bilingual or Proficient (C2)
Timeline
CEO in Digital Marketing Agency
Liut.agency
01.2019 - Current
Head of Content Strategy, CMO
Infinitum Network Solutions
06.2014 - 03.2020
Marketing And Public Relations Specialist
Grand Admiral Resort And SPA
09.2012 - 04.2014
Master of Science - Marketing
Kyiv National University of Technologies & Design
Bachelor of Science - Marketing
Kyiv National University of Technologies & Design
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