Ann-Charlotte Nylander
Stenvretsvägen 6, Sigtuna
Summary
I have a strong commercial background with focus on leading sales and marketing teams. As a manger I am deeply committed and goal oriented. I enjoy a fast moving and honest environment with a professional business attitude. Long experience from working in the Swedish market, all the Nordic countries as well as International experience from Basel, Switzerland. Strong intercultural skills that has helped me to be very successful working in international teams. I am as a person very passionate in everything I do and I strongly believe in teamwork and sharing best practices with a positive attitude and mutual respect.
Overview
33
33
years of professional experience
Work History
General Manager Sweden
Canon Medical Sweden
09.2017 - 02.2024
- Total responsible for Canon Medical business in Sweden
- Team management, 24 direct and indirect reports
- Managed all aspects of daily business operations including budgeting, sales, application and service.
- Prepared annual budget plans, quarterly forecasts, and monthly closing activities.
- Collaborated with senior management to develop long-term business objectives and plans.
- Responsible for addressing non-conformances and to make sure we meet all regulatory requirements and update all QA metrics.
- Evaluated effectiveness of existing Quality Assurance processes and implemented corrective actions where needed.
- Total responsibility for the Swedish strategic planning and tactical implementation and execution
- Oversee preparation of tender documents, including specifications, conditions of contract and deliverables.
Country Leader Sweden
Philips AB
08.2014 - 08.2017
- Responsible for the Ultrasound Business Unit in Sweden
- Reporting to Philips Franchise Leader VP in Copenhagen
- Team management, 11 direct reports team
- Responsibility for the Swedish strategic planning and tactical implementation and execution
- P&L responsibility
- Strong focus on public tenders
- Planning and implementation of Long-term business strategy towards Health care professionals
Country Manager Nordics
bo medical technologies AB
08.2013 - 07.2014
- Responsible for establishing a whole new company in all the Nordic countries
- Reported to company owners in the Netherlands
- Recruited, trained, mentored, and managed employees in all the Nordic Countries
- Long term Nordic strategy development sales and marketing
- Marketing analysis, budgeting, planning and execution
- P&L responsibility
- Startup of Legal Entities, logistics, distribution and supply chain for the entire Nordics
Business Unit Director Nordic
Allergan Nordic AB
06.2010 - 02.2013
- Responsible for the Medical Aesthetics business in the Nordics
- Reported to Vice President EMEA in London UK
- Part of the European Management Team
- Team management: Established Allergan sales teams in all Nordic countries
- Total responsibility for the strategic planning and tactical implementation in the Nordic
- P&L responsibility
- Set up supply, logistics, distribution and customer service and support in the Nordics where Allergan before had distributors handling their products
- Marketing analysis, budgeting, planning and execution
- Planning and implementation of Long term marketing strategy towards Health care personals -
- Planning and execution of DTC campaigns including social media and PR
- Increased turnover from 4,2 MUSD to 9,9 MUSD in 2 years
Sales and Marketing Manager Sweden
Sanofi Pasteur MSD
04.2007 - 06.2010
- Responsible for the marketing and sales team launching Gardasil
- Team management-12 direct reports
- Responsible for the joint venture with MSD
- Total responsibility for the Swedish strategic planning and tactical implementation and execution -
- P&L responsibility -Marketing analysis, budgeting, planning and execution
- Planning and execution of DTC campaigns including TV, radio Cinema, lay press, social media and PR
- Prepared reports on key metrics such as leads generated, conversion rates, ROI.
- Analyzed competitor activities in the market and identified opportunities for growth.
Sweden Product Manager
MSD
11.2002 - 04.2007
- Responsible for development of strategic and tactical plans
- Responsible for training the sales force and developing campaigns and core product material.
- Identified customer needs through user interviews, surveys, focus groups, and other feedback mechanisms.
- Defined and analyzed product metrics to facilitate growth of product.
- Developed product roadmaps to help guide the development of new products.
Early Commercial Development Manager
Novartis International
Basel
01.2001 - 11.2001
- Commercial analysis in early development compounds in various indications
- Analyzed market trends, competitor activities, and customer needs to develop effective business plans.
- Created detailed reports on industry performance metrics to inform business decisions.
- Coordinated cross-functional efforts between departments such as finance and operations.
Sales Manager Cardiology
Parke-Davis, Warner-Lambert
02.1998 - 06.2000
- Total responsibility for the strategic planning and tactical implementation in the Nordic
- P&L responsibility
- Marketing analysis, budgeting, planning and execution
- Recruitment
- Managed daily operations of sales department, including supervision of staff members.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Analyzed business and sales targets using critical problem-solving skills.
- Customer event planning and execution
Marketing Manager Scandinavia
Octapharma Scandinavia
08.1996 - 01.1998
- Responsible for all products within Hematology, Immunotherapy and Critical care in Scandinavia
- P&L responsibility
- Managed creation of marketing materials, collateral and sales support tools.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Drafted press releases announcing new products or services.
- KOL activities planning and execution in all countries
Sales Executive
Abbott Scandinavia AB
12.1995 - 08.1996
- Total responsibility for 4 people
- Generated reports detailing key performance indicators for each member of the sales team.
- Responsible for the competence development for all sales representatives.
- Analyzed data from CRM systems to identify trends and opportunities for growth.
- Provided feedback on presentations given by members of the sales team during client visits or pitches.
- Provided guidance and coaching to sales representatives in order to increase their competency and productivity.
- Collaborated with marketing teams on campaigns that would drive leads into the sales funnel.
Sales Representative
Abbott Scandinavia AB
10.1990 - 12.1995
- Developed key customer relationships to increase sales.
- Generated new sales leads through cold calling and networking activities.
- Identified customer needs to deliver relevant product solutions and promotions and meet target budgets.
- Created detailed reports on daily, weekly, and monthly sales activity.
Education
University degree in Biochemistry-Biomedical engineer -
University of Uppsala
Uppsala10-1990
3-year Social Science upper secondary education -
Rudbeckianska Skolan
Västerås08-1986
MBA Executive MBA Executive Master of Finance -
M gruppen
Skills
- Inspirational Leadership
- Talent Development
- Financial Acumen
- Operational Excellence
- Innovation Management
- Policy Development
- Profitability Optimization
- Marketing Plan Development
- Cross-Functional Team Leadership
Personal Information
Date of Birth: 02/13/67
Languages
- English (very good in speech and writing)
- German (basic knowledge)
- French (basic knowledge)
- Spanish (basic knowledge)
Affiliations
- Sports and especially skiing
- Gardening while listening to a good book at the same time
- Travelling to see new countries
Timeline
General Manager Sweden
Canon Medical Sweden
09.2017 - 02.2024
Country Leader Sweden
Philips AB
08.2014 - 08.2017
Country Manager Nordics
bo medical technologies AB
08.2013 - 07.2014
Business Unit Director Nordic
Allergan Nordic AB
06.2010 - 02.2013
Sales and Marketing Manager Sweden
Sanofi Pasteur MSD
04.2007 - 06.2010
Sweden Product Manager
MSD
11.2002 - 04.2007
Early Commercial Development Manager
Novartis International
01.2001 - 11.2001
Sales Manager Cardiology
Parke-Davis, Warner-Lambert
02.1998 - 06.2000
Marketing Manager Scandinavia
Octapharma Scandinavia
08.1996 - 01.1998
Sales Executive
Abbott Scandinavia AB
12.1995 - 08.1996
Sales Representative
Abbott Scandinavia AB
10.1990 - 12.1995
University degree in Biochemistry-Biomedical engineer -
University of Uppsala
3-year Social Science upper secondary education -
Rudbeckianska Skolan
MBA Executive MBA Executive Master of Finance -
M gruppen
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