Andres Andy Cespedes
Johanneshov
Summary
Dynamic Sales Specialist/Business Development Manager with over 25 years of experience excelling in spearheading business development, strategic growth, and partner management. Adept at leveraging data-driven insights to drive a 50%+ sales increase, expand partner networks, and boost brand visibility. Skilled in analyzing customer needs, shaping product offerings, and delivering tailored solutions to exceed revenue goals. A proven leader in building and managing partner structures, driving revenue growth, and enhancing market visibility. Proficient in sales development, management, leadership, and problem-solving, with a keen ability to craft targeted pitches and execute strategic plans. Eager to bring this expertise to the role of Business Development Representative.
Overview
35
35
years of professional experience
Work History
Sales Specialist/Business Development Manager
Ingram Micro
Stockholm
08.2021 - 08.2024
- Spearheaded business development within the Advanced Solutions team, focusing on the Cisco portfolio
- Developed and executed a strategy that drove a 50%+ sales increase
- Analyzed customer needs to shape product offerings and craft targeted pitches
- Leveraged data-driven insights to refine product development and sales tactics
Senior Partner and Account Manager
Vipre Security / J2 Global
Stockholm
05.2019 - 06.2021
- Led partner and customer development across sales, business, and education sectors
- Drove strategic growth by expanding partner networks and optimizing sales processes
- Managed key accounts, delivering tailored solutions to meet business needs and exceed revenue goals
- Facilitated product education and training to strengthen partner relationships and enhance market presence
- Played a pivotal role in increasing client retention and partner satisfaction through proactive support and collaboration
Channel Manager Nordics, Balticum, Russia and Ukraine
Watchguard
Stockholm
12.2012 - 03.2019
- Managed the entire WatchGuard portfolio, building a robust partner structure across multiple regions
- Developed and executed strategic plans for marketing, sales education, and partner engagement to boost brand visibility and revenue
- Grew business with both new and existing partners, achieving 200% sales growth over time
- Played a key role in expanding WatchGuard's presence and driving sustained growth in the Nordics, Baltics, Russia, and Ukraine
HP ESSN Product Manager
Ingram Micro
Stockholm
04.2012 - 11.2012
- Overseeing the entire HP enterprise portfolio, including strategy, marketing, stock control, and sales training, driving 20% business growth
- Enhancing HP visibility internally and externally
- Primary contact with HP at Ingram Micro (ESSN)
Channel Manager
Norman Defense Systems AB
08.2010 - 03.2012
- As Channel Manager at Norman Defense, I build and manage partner structures to introduce the complete Norman Security portfolio to the Swedish market
- Focused on driving revenue growth across new and existing accounts, I oversee marketing activities and planning (MDF) to expand our reach from SMB to enterprise segments
Channel Key Account Manager
Magirus AB
Stockholm
01.2008 - 08.2010
- As Channel Key Account Manager at Magirus AB, I focus on building and managing new customer relationships to drive business growth, revenue, and profit
- I position Magirus as a key distributor for EMC, presenting the EMC portfolio to resellers and training their sales teams
- I also develop channel strategies for our vendors and lead the launch and marketing of new solutions, such as the NX3e worldwide launch
Key Account Manager
Hammer PLC Nordics
Stockholm
01.2006 - 01.2008
- As Key Account Manager at Hammer PLC (now Exertis.co.uk), I focused on building and managing new customer relationships to drive business growth, revenue, and profit, achieving 45% annual growth
- My goal was to establish Hammer's presence in the Nordics and enhance our market visibility
Senior Partner and Account Manager Product Sales Manager, Key Account
Four Leaf Tech. AB
Stockholm
01.1998 - 01.2006
- As Senior Partner and Account Manager at Four Leaf Technologies (now part of Arrow), I played a pivotal role in identifying and analyzing key market trends to develop and implement effective sales plans that significantly drove revenue growth and profitability
- I was responsible for training and mentoring new sales staff, equipping them with essential skills in customer service, product knowledge, and effective sales techniques to enhance their performance
- Additionally, I developed engaging promotional materials and conducted impactful product demonstrations, which not only increased brand awareness but also contributed to a notable boost in sales
- My efforts were instrumental in positioning the company as a leader in the market
Restaurant/Hotel Business
01.1990 - 01.1998
- Several Rest
- Personnel Manager, Waiter, Bartender, Conference Manager etc
Enterprise Sales Manager Scandinavia
Titan Data Solutions
Stockholm
01.2025
- Drive enterprise sales growth across Scandinavia, developing key accounts and expanding the customer base
- Manage and grow relationships with resellers, system integrators, and enterprise clients, positioning Titan Data Solutions as a preferred distributor
- Develop and execute strategic sales plans to penetrate new markets and maximize revenue opportunities
- Collaborate with vendors and partners to optimize solution offerings, ensuring alignment with customer needs
- Lead negotiations and close high-value deals, consistently exceeding sales targets
- Provide market insights and competitive analysis to influence business strategy and product positioning
- Train and support partners on Titan's portfolio, ensuring effective go-to-market execution
Education
Upper Secondary -
Nacka Gymnasium
Stockholm06.1990
Private School -
Beverly Hills Studios, Lee Strassberg
Los AngelesSkills
- Sales Development
- Management
- Leadership
- SalesforceCom
- Problem Solving
- Communications
- Self-Motivation
- Stock Control
- Sales
- Microsoft Office
- Punctuality
- Customer Development
- Planning
- Sales strategy development
- Market analysis
- Enterprise account management
- Customer needs assessment
- Negotiation techniques
- Training and mentoring
- Customer relationship management
- Effective communication
- Data-driven decision making
- Problem resolution
- Team leadership
- Presentations and public speaking
- Sales forecasting
- Market and competitive analysis
- Sales processes
- Problem-solving
- Multidisciplinary team leadership
- Staff training and development
- Product demonstration
- Self motivation
Websites
References
- Peter Johansson, Dark Scope, +46708491999
- Mikael Gyllström, Vipre, +46763180562
- Joakim Norberg, Ingram Micro AB, +46731499724
- Daniel Wahlsten, Iver Sverige AB, 0706783660
Hobbies and Interests
- Training
- Been a Soccer Trainer for +15 yrs SVFF B-Level
- Individual Player Developer
Languages
- Swedish
- English
- German
- Spanish
- Portuguese
Personal Information
- Place of Birth: Santiago De Chile
- Title: Business Development Representative
- Date of Birth: 02/17/72
- Nationality: German
- Driving License: Yes
Languages
Swedish
First Language
English
Advanced
C1
German
Advanced
C1
Spanish
Advanced
C1
Portuguese
Intermediate
B1
Timeline
Enterprise Sales Manager Scandinavia
Titan Data Solutions
01.2025
Sales Specialist/Business Development Manager
Ingram Micro
08.2021 - 08.2024
Senior Partner and Account Manager
Vipre Security / J2 Global
05.2019 - 06.2021
Channel Manager Nordics, Balticum, Russia and Ukraine
Watchguard
12.2012 - 03.2019
HP ESSN Product Manager
Ingram Micro
04.2012 - 11.2012
Channel Manager
Norman Defense Systems AB
08.2010 - 03.2012
Channel Key Account Manager
Magirus AB
01.2008 - 08.2010
Key Account Manager
Hammer PLC Nordics
01.2006 - 01.2008
Senior Partner and Account Manager Product Sales Manager, Key Account
Four Leaf Tech. AB
01.1998 - 01.2006
Restaurant/Hotel Business
01.1990 - 01.1998
Upper Secondary -
Nacka Gymnasium
Private School -
Beverly Hills Studios, Lee Strassberg