Summary
Overview
Work History
Education
Skills
Nationality
Timeline
Generic

Amanda Polla

Stockholm

Summary

Lead Producer with a hands-on approach to creative development, an expert in global production for various brands in both Canada and Europe. I have a deep knowledge of the creative and fashion industry, have an immense passion for storytelling, and leading production teams to success within the evolving digital landscape.

Overview

14
14
years of professional experience

Work History

Head of Campaigns

CAIA Cosmetics
06.2025 - Current
  • Develop and own the commercial calendar in collaboration with the CMO, CCO, and creative director. Ensuring the campaign plan aligns with both long-term strategic goals and short-term sales-driven activities.
  • Leading all global film campaigns from concept and ideation to execution and follow-up. Ensuring all campaign components (e.g., photoshoots, design elements) progress according to set deadlines and budgets.
  • Leading a creative team comprising of designers, copywriters, and content creators. Overseeing the team’s development and ensure they have the necessary resources and guidelines to deliver high-quality work.
  • Working cross-functionally with marketing, media, e-commerce, and retail teams to align production deliverables across all channels.

Producer, Creative Studio

IKEA
10.2023 - 06.2025
  • Lead responsible for global photo, film, and production processes from inception to completion, working with creatives to ensure maximum quality within Creative Studio.
  • Managing creative workflow processes within the production team, collaborating with cross-functional teams to ensure consistent messaging and brand representation in 360 global marketing campaigns.
  • Organizing all shoot practicalities, including timeline, art buy and casting, location scouting, permits, usage fees, contract negotiations, stakeholder milestones, budget management, and quality control.
  • The main point of contact for talent and creative team for alignment on time plans and deliverables.

Production Manager H&M Studios

H&M
02.2023 - 10.2023
  • Oversee end-to-end production campaigns for H&M global account on social platforms such as TikTok, Instagram, etc from pre-production to the finished delivery.
  • Briefing and assessing creative concepts and implementing production processes for creative still life and Divided Content at Scale productions.
  • Responsible for the overall production budget for global social media productions.
  • Managing and leading the creative workflow in the team and timeline throughout productions, primary contact for internal creative team, and vendor management.

Creative Producer

Boozt Fashion AB (Boozt.com)
04.2018 - 02.2023
  • Lead responsible for everything related to campaign, editorial, eCom & social photoshoots (including film/ moving images), solely producing over 80 fashion photoshoots a year locally and internationally from pre-production to delivery.
  • In charge of all art buy and casting, coordination, deadlines, and workflow between internal stakeholders and external clients, creative freelancers, and art directors. Main point of contact for talent management, on-site, internal, and pre/post-production.
  • Responsible for overall shoot budgets, production-related negotiations, legal permits, and yearly editorial and photoshoot calendar.
  • Managed and guided creative teams to successfully execute projects from inception to completion.

Producer / Project Coordinator

Freelance
11.2011 - 04.2018
  • Worked with various companies such as McDonald's, Nordic Style Magazine, Game Habitat, Nordstrom, Duffy Agency, etc creating targeted sponsored content and event production for product and store launches.
  • 3-year apprenticeship at Lola Media Group as lead content editor and assisting in the production of concerts, events, and artist meet and greets in Toronto and New York City.

Education

Post Graduate Certificate - Fashion and Lifestyle Journalism

UAL: London College Of Fashion
01.2016

Bachelor of Arts - Media Production

Ryerson University
10.2014

Certificate of Higher Education - International Business

UCLA School of Theater, Film And Television
08.2013

Skills

  • Content Production Management
  • Budget Management
  • Creative Team Leadership
  • Marketing Communications
  • Art buy and Casting
  • Cross-Functional Collaboration

Nationality

Timeline

Head of Campaigns

CAIA Cosmetics
06.2025 - Current

Producer, Creative Studio

IKEA
10.2023 - 06.2025

Production Manager H&M Studios

H&M
02.2023 - 10.2023

Creative Producer

Boozt Fashion AB (Boozt.com)
04.2018 - 02.2023

Producer / Project Coordinator

Freelance
11.2011 - 04.2018

Bachelor of Arts - Media Production

Ryerson University

Certificate of Higher Education - International Business

UCLA School of Theater, Film And Television

Post Graduate Certificate - Fashion and Lifestyle Journalism

UAL: London College Of Fashion

Similar Profiles

CREATE PROFILE
Amanda Polla