Alice Barani

Promoted from Product Manager in Nov, 22.

Responsibilities:

• Developed strategy and roadmap to align with business & customer needs.
• Collaborated with stakeholders to define requirements and prioritize backlog.
• Partnered with UX and Insights to size opportunities, design interfaces and measure progress against goals.
• Led planning sessions, sprints and day-to-day ceremonies for a team of 6 back- and front-end developers.
• Partnered with EMs to define the technical strategy for the product.

Key Achievements:

• Accelerated the creation of new promotional assets by platformizing distributions.
• Spearheaded budgeting and bidding systems across different content types.
• Built the full-stack content a/b experiment capability - from scratch.
• Minimized maintenance needs by automating experiment pipelines.
• Pivoted the a/b product towards content moderation opportunities.

Promoted from Growth Researcher in May, 19.

Responsibilities:

• Developed data-driven strategies for the marketing, pricing & growth teams.
• Deployed mix-method research techniques, from planning to execution.

Achievement:

• Kick-started the launch of several new tiers globally.
• Led research work to estimate market effects of pricing increases.
• Collected critical data about incrementality to license new plans globally.

Promoted from Insight Manager in Oct, 2016.

Responsibilities:

• Led a team of 10 mix-methods researchers.
• Developed insight & martech products to add to the agency's portfolio.

Achievements:

• Created a new distribution strategy of the iconic IKEA catalog for the Nordics.
• Guided the learning agenda of TUI during their global rebranding effort.

Responsibilities:

• Supported the editorial team with content deep-dives and usability research.
• Helped the sales team to package the audience.

Achievements:

• Improved time on site and page consumption by re-engineered content strategy.
• Implemented the real-time-bidding supply-side-platform.

Promoted from Consumer Insights and Market Analyst in March, 2012.

Responsibilities:

• Coached 20+ local insight teams on research practices.
• Supported international ad-sales teams with audience sizing and evaluations of communication effects.

Achievements:

• Created a portfolio of research capabilities to support int ad-sales.