Mekhana Jayakumar

A highly motivated individual with an M.Sc. in Marketing and Brand Management from Nottingham Trent University. Adept in brand management, marketing strategy, digital advertising, content creation, social media management, product marketing, and SEO optimization. Demonstrated success in executing data-driven campaigns, influencer collaborations, and cross-promotional strategies across diverse industries. Proficient in using tools like Meta Ads, Google Analytics, SEMrush, and Mailchimp to optimize performance and drive engagement. Successfully developed marketing initiatives for brands like Steak & Lounge and MAF, including A/B ad testing, rebranding proposals, competitive research, and content strategy to enhance customer acquisition, visibility, and ROI. A proven problem solver with a deep understanding of consumer behavior and market trends, showcased through strategic insights in a thesis project for Druid Gaming.

• Received the Certificate on Korean Business, Art, Language, and Culture at Youngsan University, South Korea | in2019
• Digital marketing internship certificate received from Rajagiri College of Social Sciences and learned the terms and techniques used in digital marketing like SEO and Social Media Optimisation.
• 12-week intensive Digital Marketing apprenticeship which covers practical experience learning SEO, SMO, CRM, Copywriting and content writing experience, Google Analytics tools such as trends, alerts, SEMrush, google demo accounts, experience with SEO keyword sites and other digital marketing channels learned through the boot camp by Althaus Digital.
• Strong creative thinking and problem-solving skills with a keen eye for design and detail https://www.canva.com/design/DAF-kNA-M-c/8lrQmtuqVEZWhscL8G99JQ/view?utm_content=DAF-kNA-M-c&utm_campaign=designshare&utm_medium=link&utm_source=editor ( presentation on Canva during the boot camp by Althaus Digital)
• Tracked and analyzed campaign performance using Google Analytics, providing detailed reports and insights during digital marketing boot camp.
• Completed certification in increasing SEO traffic with WordPress from Coursera.
• Received a certificate on BCS Level3 in digital marketing business principles, awarded by BCS the chartered institute of IT.

• Achieved a30% increase in organic web traffic through optimized SEO strategies and directory listings.
• Boosted lead generation by40% using targeted social media content and directory listings.
• Enhanced social media engagement by25% through strategic influencer collaborations and content creation.
• Improved brand visibility on Google My Business by20% through regular content updates and keyword optimization.
• Increased conversion rates by15% through data-driven A/B ad testing strategies.
• 15% fewer project delays and bottlenecks were the consequence of politely resolving disputes and tackling obstacles to preserve a happy and productive work environment during group projects at university.
• Showed attention to detail and analytical thinking throughout, when working as a Sales Assistant and Customer Service Advisor by methodically checking customer orders for accuracy, making sure inventory was managed accurately, maintaining product displays, and reaching a20% increase in sales