Karishma Jayapaul
Gothenburg,Sweden
Summary
As a seasoned Content Management Professional, I bring over 7 years of comprehensive, hands-on experience to the table. I have managed and led team members across the org to complete projects successfully. I've also been a Quality Manager for risk operations to boost productivity and increase quality. My expertise lies in conceptualizing and executing branding initiatives, campaigns, and projects that resonate with audiences, evidenced by an impressive track record of generating over 150,000 impressions and boosting engagement by 200% on LinkedIn. I have also held personal branding workshops in collaboration with a learning platform. My portfolio also includes crafting compelling website copy for an education-focused business and contributing engaging blog content for notable clients such as Peps, Nfinity Athletic, and Dream Box. Furthermore, my collaborative efforts with trekkers and trek leaders have fostered a unique community, where I've successfully managed social media accounts to organically surge engagement and expand the follower base by more than 6,000 within just four months. My commitment to excellence and strategic approach to content creation and management are the driving forces behind my successful career.
Overview
8
8
years of professional experience
Work History
Trust Engagement Specialist II
LinkedIn
Bangalore
04.2020 - 01.2025
- Streamlined client workflows to accelerate turnaround times, enhance customer satisfaction, and drive operational efficiency through strategic optimizations
- Resolved critical security issues on digital platforms, safeguarding member safety by addressing high-risk trends and inappropriate content
- Mitigated risks by identifying emerging threats, escalating issues to stakeholders, and ensuring efficient online safety management
- Designed and delivered targeted educational initiatives, promoting a safer online environment and fostering customer trust
- Developed and implemented impactful training programs, improving team performance through focused coaching and optimized content delivery
- Conducted audits to ensure compliance, led quality calibration sessions, and drove continuous process improvements
- Pioneered self-learning channels to increase stakeholder engagement and improve access to key resources globally
- Led employee recognition projects, fostering a culture of achievement and amplifying team success
- Tested and optimized AI-powered tools (Pixie Bot), improving consultant productivity and enhancing knowledge management with GEN AI integration
- Analyzed user behavior trends, refining internal process documentation and optimizing workflows for technical consultants
- Delivered specialized trust concierge support within a 2-hour SLA, resolving online safety issues for LinkedIn's sales teams with precision
- Served as a primary point of contact for escalated trust concerns, building strong sales team partnerships and optimizing customer success
- Managed and resolved account-level trust issues, ensuring compliance and member safety through thorough cross-referencing and due diligence
- Built strong relationships with global stakeholders, driving process improvements and expanding the organizational knowledge base
- Enhanced visual storytelling and brand communication using advanced tools (Photoshop, Illustrator, Premiere Pro, Canva, Procreate)
- Resolved a high-level client escalation, retaining $75K in business through effective collaboration with the sales team
Trust Engagement Specialist I
LinkedIn
Bangalore
09.2018 - 04.2020
- Proactively addressed member security concerns and implemented risk mitigation strategies, ensuring robust platform protection
- Analyzed data to identify and neutralize high-risk trends, safeguarding platform integrity and member safety
Content Analyst - Contractor
LinkedIn
Bangalore
01.2018 - 09.2018
- Enforced LinkedIn's advertising policies to ensure compliance, protecting client brand integrity and minimizing violations
- Streamlined ad review processes, reducing turnaround times and enhancing service delivery and client satisfaction
- Identified and addressed fraudulent activities, safeguarding platform integrity and mitigating account risks
- Analyzed ad trends and escalated non-compliance issues, ensuring timely intervention and effective risk management
- Contributed to policy enhancements, improving content moderation efficiency and fostering stronger client relationships
Associate Content Manager
Indiahikes
Bangalore
05.2017 - 12.2017
- Developed and led successful social media campaigns for seasonal treks, surpassing engagement targets through strategic content and storytelling
- Created and published weekly newsletters with trekking tips, weather updates, and terrain insights, leveraging real-time data to boost engagement
- Managed multi-platform social media strategies, increasing visibility and refining marketing approaches for seasonal trek promotions
- Provided expert trek recommendations, safety guidance, and logistical support, enhancing customer experience and strengthening community relationships
Education
PG Diploma - Print Journalism specialized in Magazine Writing & Investigative journalism
Indian Institute of Journalism and New Media
01.2017
BA - English Honours
St Stephens College
01.2016
Skills
- Creative Content Creation
- Social Media Marketing
- Brand Strategy
- Search Engine Optimization
- Digital Marketing
- User Experience
- LinkedIn Sales Navigator
- Lead generation
- HubSpot
- Problem Solving
- Relationship Management and Client Engagement
- Audience Targeting & Engagement Metrics
- Adaptability in Startup Environments
Languages
- English
- Hindi
- Tamil
Timeline
Trust Engagement Specialist II
LinkedIn
04.2020 - 01.2025
Trust Engagement Specialist I
LinkedIn
09.2018 - 04.2020
Content Analyst - Contractor
LinkedIn
01.2018 - 09.2018
Associate Content Manager
Indiahikes
05.2017 - 12.2017
PG Diploma - Print Journalism specialized in Magazine Writing & Investigative journalism
Indian Institute of Journalism and New Media
BA - English Honours
St Stephens College
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